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January 2000

Gemstones & Pearls: New Products

Color My Pearls

Irresistible pearl jewelry is stylish, chic and fun

People with discerning tastes appreciate the new shades of pearls. "These consumers recognize the rare and unusual and appreciate something special and fun," says Allison Stern, president of Allison Stern Designs, San Francisco, CA.

In particular, Chinese freshwater cultured pearls are now available in better qualities and subtle colors. Capturing the most attention are cream, pink, lavender and apricot pearls. "These hues are flattering for most skin tones," says Christie Frantz, owner of Christie Frantz Designs, Berkeley, CA.

Cool Tahitian blues, steel gray and brown are in tune with apparel fashions and will continue to blend well with different seasons of clothing.

Education is a key selling tool. Be an expert. Tell customers about the origin of the pearl in the jewelry being shown. And don't limit the pearls you show to finished jewelry – loose pearls are
gorgeous and have impact in volume. Allow customers to see different varieties, and encourage them to get involved in the design of their jewelry.

by Lorraine M. Suermann

Loose Tahitian cultured pearls on the shell are purple, green, black and blue. The white and pink hues are South Sea and the gold is from Indonesia. Sizes range from 10mm-15mm in round or drop. Keystone, $800-$6,000. The necklace under the shell features a 9.5mm - 10mm black Tahitian cultured pearl, 0.20-ct. diamond and 18k white gold bezel and 18k white gold snake chain. Keystone, $1,300. Prestige Pearl & Stone Co., New York City; (212) 398-0277, fax (212) 840-1803.
Ring and earrings feature 0.40 carat of diamonds and 12mm-13mm South Sea cultured pearls in 18k white gold. Suggested retail for the set, $7,900. Golay Buchel USA, New York City; (800) 223-6753 or (212) 869-9090, fax (212) 221-6876.
Three Tahitian cultured pearls are enhanced by sparkling diamonds on this pendant. Fulvio Maria Scavia, Italy; (39-027) 602-1610.
Natural-color Chinese freshwater cultured pearls feature hues from pink to lavender accented with 14k gold. Suggested retail, $1,300 for the strand, $700 for the station necklace, $300 for the earrings. Shogun Trading Co., Harrison, NY; (914) 381-1414.
Natural Tahitian keshi cultured pearls hang from an 18k white gold chain. Suggested retail, $4,200. Available in 18k yellow or platinum. PCD South Sea Pearls, Carlos Chanu, Martinez, CA; (925) 370-2271, fax (925) 370-2278.
Multicolored Tahitian and South Sea cultured pearl necklace features an 18k white gold and diamond pavé clasp. Rafco International Gem Corp., New York City; (800) 697-8277 or (212) 221-3435, fax (212) 398-0609.
18k gold pendant features a lavender Chinese freshwater cultured pearl and a 0.05-ct. diamond accent. Suggested retail, $600. Christie Frantz, Berkeley, CA; (800) 468-8900, fax (510) 525-7782.
Eight flush-set and channel-set diamonds in 14k rose gold set off a bronze Chinese cultured pearl. Suggested retail, $500. Cinnamon Designs, Santa Rosa, CA; (800)546-5120, fax (707) 527-5190.
18k gold ring holds 0.20 carat of square diamonds and a 4.5mm black cultured pearl. Suggested retail, $790. Matching bracelet features 0.90 carat of square diamonds and eight 7mm black cultured pearls. Suggested retail, $8,975. Burdett A. Milkins/BAM Designs, Monroe, MI; (734) 242-1023, fax (734) 242-1155.
Rapture choker is crafted in sterling silver with multicolored freshwater cultured pearl drops. Allison Stern, San Francisco, CA; (415) 252-0303, fax (415) 252-9518.
Pendant features a 12mm pear-shaped Tahitian cultured pearl and 0.14 carat of diamonds set in 18k gold. Rambaud, Paris, France; (33-14) 824-3450, fax (33-14) 523-0686.
18k gold hand-finished ring cradles a 10mm-11mm pink cultured pearl. Suggested retail, $560. Jeanne Cole, Van Nuys, CA; (818) 988-5398, fax (818) 988-6398.
14k gold rings are set with 8mm-10mm pink-to-purple Chinese freshwater cultured button pearls and are from Trigem Designs' Spice Pearls™ collection. Columbia Gem House Inc., Vancouver, WA; (800) 888 - 2444 or (360) 514-0569, fax (360) 514-0575.

Copyright © 1999 by Bond Communications.


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