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January 2000

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Color Guard

This hue's for you

As you think about your store's look for 2000, consider the way colors will change commercial interiors as you step into the new millennium. The Color Marketing Group, an international committee of color designers based in Alexandria, VA, sat down a couple of years ago to forecast the colors and finishes set to wash over retail stores and office buildings by 2001.

The combined effect of commercial colors will be "serene, relaxing and 100% decaffeinated," according to CMG. Gray will influence light and dark neutrals, while blues, greens and "a dash of daring red" will liven things up when an interior calls for bright color.

CMG also predicts textures will change from iridescence to luminescence. "The future [will bring] a shift of lustrous metallics and pearls to velvet, sueded and matte finishes," says Karen Martin, cochair of CMG's Contract Color Directions Committee. "Anodized, galvanized and oxidized surfaces reinforce the current direction." Colors that have texture and surface interest continue to be important as well. (The table has approximations of the CMG palette.)

Colors to Watch

Wasabi: Asian-influenced, muted green.

Mist: Pure, neutral gray.

Ice Crystal: Icy, atmospheric blue.

Bon Soir: Tinted blue-black.

Sorrel Brown: Color-based neutral.

Van Gold: Opulent, burnished metallic.

Brocade Gold: Sophisticated neutral.

Moulin Rouge: Rose, close to berry red.

Aquarelle: Water-influenced green/blue.

Beaucoup Bleu: Between Ice Crystal and Provence.

by Stacey King



Copyright © 1999 by Bond Communications.



 

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