This hue's for you
As you think about your store's look for 2000, consider the
way colors will change commercial interiors as you step into
the new millennium. The Color Marketing Group, an international
committee of color designers based in Alexandria, VA, sat down
a couple of years ago to forecast the colors and finishes set
to wash over retail stores and office buildings by 2001.
The combined effect of commercial colors will be "serene,
relaxing and 100% decaffeinated," according to CMG. Gray
will influence light and dark neutrals, while blues, greens and
"a dash of daring red" will liven things up when an
interior calls for bright color.
CMG also predicts textures will change from iridescence to
luminescence. "The future [will bring] a shift of lustrous
metallics and pearls to velvet, sueded and matte finishes,"
says Karen Martin, cochair of CMG's Contract Color Directions
Committee. "Anodized, galvanized and oxidized surfaces reinforce
the current direction." Colors that have texture and surface
interest continue to be important as well. (The table has approximations
of the CMG palette.)
Colors to Watch
Wasabi: Asian-influenced, muted green.
Mist: Pure, neutral gray.
Ice Crystal: Icy, atmospheric blue.
Bon Soir: Tinted blue-black.
Sorrel Brown: Color-based neutral.
Van Gold: Opulent, burnished metallic.
Brocade Gold: Sophisticated neutral.
Moulin Rouge: Rose, close to berry red.
Aquarelle: Water-influenced green/blue.
Beaucoup Bleu: Between Ice Crystal and Provence.
by Stacey King
Copyright © 1999 by Bond Communications.