E-Commerce Made Easy
Polygon develops a program that allows retailers and manufacturers to link their sites seamlessly, so consumers can avail themselves of extensive inventories
Polygon.net has introduced a program enabling retail jewelers to enter into e-commerce without a major investment and handle credit cards without any extra charge.
The program, a major enhancement of Polygons Virtual Boutique program, allows manufacturers and retailers to conduct business together on the Web to sell directly to consumers. Suppliers can choose which retailers they want to do business with, and retailers can select which manufacturers they wish to feature on their Web sites.
The first suppliers to sign up for the program are Stuller of Lafayette, LA; Platinum International of Warren, MI; and Bulova of New York City.
The program focuses primarily on the retailer. When consumers go to a retailers Web site, they see the manufacturers product lines as selected by the retailer. After an online purchase, the supplier ships the jewelry to the retailer, who delivers it to the consumer; the retailer handles the credit card transaction online with Polygons help.
Stuller is working on software that will allow for shipment directly to the consumer, saving more time in fulfilling the order. The sale will still go through the retailer, who will be paid by the consumer.
The benefit to retailers, says Polygons Jacques Voorhees, is that e-commerce can be added to a Web site in minutes at no cost, streamlining a usually lengthy and expensive process. Through Polygon, retailers can connect to a secure server to handle credit card transactions, which costs the same as handling any other credit card transaction.
A month after signing on to the program, Platinum International counted nearly 80 retailers linking to its Web site; CEO Sam Safadi calls that response very good. He says only a small percentage of the companys full line is on the site. Well test to see what works and what doesnt and make adjustments, he adds.
Steve MacDiarmid of Stuller calls the program an efficient tool for retailers, who can expand existing customers and make new customers. He suggests retailers who do not yet have Web sites contact Jewelers of America to check into its program offering free sites to members. Though Stullers complete line contains more than 50,000 items, only the Mothers Love, bridal and earrings are available on the e-commerce program.
by Jack Heeger