Professional Jeweler Archive: Stone Alone

May 2000

Diamonds/New Products


Stone Alone

Studs and solitaires are the driving forces behind diamond jewelry sales


Recent ad campaigns have brought a flurry of activity in the sale of diamond studs and solitaires. “The attraction is in the simplicity of this style,” says Barbara Blackman, designer/merchandiser at L.I.D. Ltd., New York City. “It’s designed for the diamond lover because the diamond is the focal point.”

Women of all ages buy this jewelry, with carat weights ranging from 0.75-5.0 per diamond. “The demand for larger, well-made diamonds has definitely grown,” says Eve Goldberg, vice president of marketing and sales at William Goldberg, New York City.

Both women say jewelry designed around these larger diamonds should be kept simple. “Minimalist doesn’t mean smaller diamonds,” says Blackman. “It means less competition between the design and the diamond.” Prong and bezel settings are used most often because they are simple and showcase the beauty and integrity of each diamond.

Round diamonds remain the top sellers, but consumer interest continues to grow in radiant, square, cushion, princess, oval and pear shapes. “Women who already own round diamonds and want something new look for fancy-shaped diamonds,” says Goldberg.

Like the jewelry designs, keep your displays minimal. Give each piece its own spot so it doesn’t have to compete for customers’ attention.

– by Lorraine M. Suermann


Platinum earrings feature 1.40-1.80 carats of diamonds and are $6,800 suggested retail. The matching pendant features 0.77-0.97 carat of diamonds and is $3,900.

Lazare Kaplan International, New York City; (212) 972-9700, fax (212) 972-8561.

From the OH! collection comes this set of platinum and oval diamond jewelry.

William Goldberg Diamond Corp., New York City; (212) 980-4343, fax (212) 980-6120.

14k gold Airline pendant features a 0.15-0.50-ct. solitaire diamond hanging from a diamond-set bail. Matching earrings are made to fit 0.30-1.0 carat of diamond.

Designs by Joi, New York City; (212) 869-4653, fax (212) 869-8588.

Silhouette pendant appears to scoop up its prong-set diamond. Large pendant accommodates a 0.60-0.80-ct. diamond and is $495 in 14k, $700 in 18k. Small pendant accommodates a 0.30-ct. diamond and is $395 in 14k, $495 in 18k. Diamond not included.

John Atencio, Denver, CO; (303) 830-7733, fax (303) 830-0891.

Available in white and/or yellow gold with a shiny or matte finish, these earrings feature a 0.10-ct. brilliant-cut diamond. They can accommodate other sizes also.

Damiani, Valenza, Italy; (390-24) 671-6276, fax (390-24) 671-6262, damiani@damiani.it.

Platinum and 18k gold pendant holds a 0.50-1.0-ct. round diamond and hangs from a 16-in. mesh chain. Suggested retail, $3,500. Diamond not included.

Judith Conway, Windsor, CA; (707) 838-8760, fax (707) 838-8765.

Platinum pendant holds a 0.50-ct. pear-shaped diamond hanging from a snake chain. The earrings have 1 carat of diamonds.

L.I.D. Ltd., New York City; (212) 980-7500, fax (212) 980-9846.

Handcrafted unisex lapel pin is from the Carl Lewis Signature Series. It features a “Cut Above” hearts-and-arrows laser-inscribed diamond in platinum and 18k gold.

Alpha Inc., Houston, TX; (800) 343-9021 or (713) 784-4750, fax (713) 784-2544, dia57facet@aol.com, www.alphadiamonds.com.


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