Professional Jeweler Archive: Swiss Exports Set Record in 1999

May 2000

Timepieces: Data & Statistics

Swiss Exports Set Record in 1999

Figures are good even as unit sales fall

Swiss watch exports broke the 9 billion Swiss franc mark for the first time ever in 1999. Value was high even as the number of watch exports fell to 31.3 million, down by 900,000 or 2.9% from 1998, says the Federation of the Swiss Watch Industry.

Manufacturers exported 11 million more steel watches in 1999 than in 1998, up 5.7%. These watches contributed mightily to the final figures as their value jumped 19.1%.

The popularity of white metal also influenced precious metal watch exports. Exports of white gold watches offset a drop in yellow gold for a combined rise of 1.9%, or 9,000 watches.

Automatic and manual watch exports accounted for about 8% of the total volume sold, but their value accounted for 47.2% of the value of all Swiss exports.

– by Michael Thompson

Who's Buying Swiss Watches
Increase in 1999 Imports by Value
Stainless steel Museum Esperanza has a sapphire crystal and water resistance to 99 feet. Movado, Lyndhurst, NJ; (201) 460-4800
Source: Federation of the Swiss Watch Industry,

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