Professional Jeweler Archive: Lucky Charms

November 2000


Lucky Charms

Along with eating right and exercising, jewelry fills a prescription for feeling good, say consumers

Jewelers have long presented customers with a variety of images to sell their wares: sophisticated, hip and, of course, rich. But how about these: healthy and lucky. Just consider:

• A New York Times reporter recently stood in Times Square and took a random survey, learning that one in four passersby wore some version of a charm or amulet. In some cultures, this jewelry is believed to be imbued with magic that wards off evil, brings good luck or fights disease.

• A growing number of New Yorkers, it seems, are wearing exotic beads and talismans, including beetles, buddhas, scarabs and pentagrams. Across the city, in boutiques and on street corners, vendors sell miniature Chinese turtles, crystal drop “energy” earrings and – the latest twist – a slender piece of rawhide or red ribbon meant to stay knotted on the wrist until the wearer’s wish comes true.

• At the high end is a line of raw-crystal-and-gold-wire jewelry by Kazuko, a first-name-only designer whose fans include Bianca Jagger, and silver cuffs and bangles with Sanskrit inscriptions from the sacred Hindu text Bhagavad-Gita.

All of these can signify religious belief, a casual infatuation with New Age spirituality or, perhaps, nothing at all. “Some people feel amulets attract or bring forward the power they represent,” says Joe Zuchowski, manager of Enchantments, a Manhattan boutique for witches. “Other people might wear them because they go with their outfits.”

– by Mark E. Dixon

Talisman or fashion statement? Elle’s September cover features a model with significant bead presence. The bamboo coral necklace is by Simon Alcantara for Oscar de la Renta and the multistrand coral choker is by Simon Alcantara.

Copyright © 2001 by Bond Communications