Professional Jeweler Archive: Steel Drives Swiss Exports
Steel Drives Swiss Exports
Record figures echo demand. Prices also rise
Swiss watch exports to the United States increased 22.3% in dollar value during the first half of 2000, according to statistics from the Federation of the Swiss Watch Industry. However, the number of exports of completed watches fell about 3%, reflecting the higher value of the steel watches now comprising much of the demand here and abroad. In fact, steel watches accounted for 80% of the total export growth by value.
U.S. retailers continue to report healthy sales of steel watches, though white, yellow and rose gold watches are selling well also.
by Michael Thompson
Copyright © 2001 by Bond Communications