Professional Jeweler Archive: Adorning Ears

October 2000

Diamonds/News


Adorning Ears

Classic, casual or downright funky, there are no more restraints on the style and size of diamond earrings


Ahhh, discretionary income. It seems everyone has it these days, and diamond earrings top the shopping lists of the spenders who love jewelry. In a word, diamond earrings are big.

“There’s a real trend toward bigger diamonds,” says Jane Taylor, owner/designer of Jane Taylor Inc., South Hadley, MA. But big doesn’t mean flash at the expense of quality. “If someone’s going to buy a 5-ct. diamond, it has to show quality,” says David Levine, president of William Levine Fine Jewels, Chicago, IL. “Big and cheap are no longer a consideration.”

What should you consider for your inventory? Experts contacted for this story suggest a 50/50 split between on-ear and hanging earrings. “Everything from simple studs to chandelier earrings is selling,” says Taylor.

Rounds remain the most popular, but square cuts appeal to more sophisticated shoppers, as do ovals and hearts. As for size, diamonds for earrings range from 0.5 to 4 carats total weight and are often set in variations of the bezel or classic basket setting in 18k high-polished gold.

In marketing, don’t forget men who wear a single earring and the women who buy for them.

Also, dare to be creative with displays. Hang a pair of diamond earrings from a crystal tumbler or antique wine glasses. And because these earrings are relatively small, this is one time when showing more merchandise won’t clutter displays.

– by Lorraine M. Suermann, A.J.P.

18k white gold earrings at left have 0.7 carat of diamond pavé ($6,600 suggested retail) and at right, 1.0 carat ($9,500).

Piaget,
New York City; (212) 909-4369, fax (212) 909-4332.

Earrings are made in platinum and 18k gold. The bottom set has 7.47 carats of round diamonds and 4.53 carats of baguette diamonds ($30,000 suggested retail). At left, earrings carry 5.30 carats of round diamonds and 15.70mm South Sea pearls ($18,000). The other earrings feature 3.0 carats of round diamonds and onyx discs ($12,000).

Ella Gafter for Ellagem,
New York City; (212) 398-0101, fax (212) 302-0153.

18k white gold cluster earring jackets are each set with 0.24 carat of diamond pavé and a 0.50-ct. center. Suggested retail, $2,000 for the semimounts.

Jane Taylor Inc.,
South Hadley, MA; (413) 535-1574, fax (413) 535-5138.

18k white gold flat doughnuts frame 0.4 carat of round diamonds hugging a matched pair of 1.5-ct. briolette diamonds. Triple keystone, $5,700. Available in other briolette weights and in 14k gold.

Orena Designs,
New York City; (888) 674-6288 or (212) 944-6355, fax (212) 768-3025, www.orenadesigns.com, orenadesigns@aol.com.

Platinum earrings have 2.85 carats of marquise diamonds and 4.35 carats of full-cut diamonds. Suggested retail, $28,000.

William Levine Fine Jewels,
Chicago, IL; (800) LEVINES, fax (312) 580-7470.

Platinum flower earrings feature 1.10 carats of burnish-set round diamonds. Suggested retail, $2,700.

O.G.I. Ltd.,
New York City; (800) 578-3846 or (212) 840-0935, fax (212) 764-7240.

Two styles of platinum and diamond earrings.

William Goldberg Diamond Corp.,
New York City; (212) 980-4343, fax (212) 980-6120.

18k white gold earrings hold diamonds totaling 0.75 carat and up. Suggested retail, from $4,500.

Variety Gem Co. Inc.,
New York City; (800) 735-GEMS, fax (212) 921-1834.

From the "Little Angels" collection, these 18k earrings feature 2.5 carats of diamond briolettes and round diamond accents.

Paramount Gems,
New York City; (212) 221-1520.

Platinum earrings hold 10 pear-shaped diamonds.

Philippe Diamond Corp.,
New York City; (212) 869-5570, fax (212) 944-2506.

14k gold hinged hoop earrings are set with round brilliant diamond pavé. Triple keystone, $450.

Stuller Inc.,
Lafayette, LA; (800) 877-7777, fax (800) 444-4741.

Available in 18k white or yellow gold, these earrings are made to hold 1.35-1.45 carats of square invisibly set diamonds.

Ever Precious,
Newport Beach, CA; (800) 217-7006 or
(949) 474-9314, fax (949) 474-0312.

Platinum and diamond earrings are from the Sky Lines collection.

Rudolf Erdel Platinum,
New York City; (800) RUDOLF-8 or (212) 633-9333, fax (212) 242-7678.

Copyright © 2001 by Bond Communications