Professional Jeweler Archive: Golden Again

October 2000

Timepieces/New Products

Golden Again

Fine reminders that time is precious

Though steel has stolen the show in recent years, gold never went away from watch production. Today, yellow and rose gold are used even more often in select timepieces for select consumers.

Regardless of color, many consumers consider a gold watch the strongest statement available for their wrists. That the watch can show the time and date is an added bonus.

“Just look at the time!”


– by Michael Thompson

Garavelli, the renowned Italian gold manufacturer, now offers 18k watches with square cases and diamonds. Here, white and yellow gold watches sport diamond accents.

Beverly Hills, CA; (800) 443-1479.

From Collection Privée Cartier Paris, the Tortue is inspired by a 1912 women’s watch. This 18k men’s mechanical version features a clear sapphire back, Piaget 430 mechanical movement, guilloché and silvered 18k dial, and faceted sapphire crown.

New York, NY; (212) 753-0111,

The case on this Southern Cross watch by Century is hand-cut from a single sapphire. It features a solid 18k white gold back, a lacquered dial and 18k bezel with 40 diamonds.

Century Time Gems Ltd.,
Biel, Switzerland; (41-32) 332-9888,

The 60-piece 18k Bellissima Collection for men and women comes with various dial colors and case designs. The watches are fully Swiss-made.

Nanuet, NY; (914) 623-8525.

The “Premier” displays the time with an hour hand that advances to the 6, only to return instantly to its departure point across the dial at 6. The minute hand moves as usual. The dial at bottom shows the date.

Daniel Roth,
New York, NY; (212) 207-8883.

Oakley’s Time Bomb is now available in this limited-edition solid 18k version with integrated bracelet, karat gold dial and battery-free quartz World Movement. Suggested retail, $25,000.

Oakley USA,
Foothill Ranch, CA; (800) 403-7449,

Partners in the West is a partnership of Michel Jordi and Bohlin Co., known for silver, gold and leatherwork. Among the partnership’s first watches is this 18k, steel and sterling silver version limited to 250 pieces. Suggested retail, $2,950. A solid gold watch, limited to 20 pieces, is $9,950.

Michel Jordi,
Dallas, TX; (800) 823-8340.

The new solid 18k Rolex Daytona Cosmograph features the new Rolex 4130 movement, which delivers 72 hours of power reserve.

New York, NY; (212) 758-7700,

Copyright © 2001 by Bond Communications