Professional Jeweler Archive: Color My Mood

August 2001


Color My Mood

Feeling blue? Then you're ready to communicate, not cry, says one hue guru

Color can have a powerful impact on how your employees and customers experience your store. A difference in color can even be significant enough to show up as increased (or decreased) profits.

First tip: Resist the urge to use pink, says Helen Graham, author of Healing with Colour. Pink – bubble-gum pink, in particular – can sap muscle tone and energy levels if used in large quantities. Some prison officials paint the interiors of their facilities bright pink for just this reason.

Retailers wanting to promote physical activity – shopping, browsing, buying – should consider red or yellow. Red can generate greater productivity, says Graham. Likewise, yellow stimulates energy and intellect.

But if an office or store is already busy or stressed, warm colors can make it too intense. Orange, in measured amounts, can have the same benefits as red or yellow. Avoid using it too much, though, because many people have an aversion to wide swatches of orange. Some company lavatories are bright orange to discourage lingering.

Green, on the other hand, is relaxing and calming, says Graham. It’s perceived as healthy and is a good choice for stores where a calm, reassuring environment is desired.

Blue is the “color of communication.” In an atmosphere in which it’s important for people to say what they want, blue is it.

– by Mark E. Dixon

Copyright © 2001 by Bond Communications