Professional Jeweler Archive: Facilitating Finishes

December 2001

Professional Bench/Path to Proficiency

Facilitating Finishes

A collection of sample rings with textures and finishes helps customers envision a finished piece

A collection of sample rings with different textures and finishes eases communication between customers and sales professionals, and then between sales professionals and bench jewelers. It’s an inexpensive sales aid to produce and virtually eliminates misunderstandings that lead to additional work – a big drain on profits from the shop department. Here’s how Tom Weishaar’s idea came to life.

This collection of samples is a series of standard finger-sized brass rings. Each ring has a different texture or finish. Weishaar made this sample set by soldering jump rings onto the brass rings and applying different textures and finishes.
Next, he polished and goldplated the rings and placed them on a larger brass wire ring so individual pieces from the collection would not be misplaced.
On the inside of each ring shank, Weishaar machine-engraved the proper in-store terminology describing that particular texture or finish. The sales floor and shop have identical sample collections.

By Mark B. Mann, Director of Trade Programs, Jewelers of America

Featured application by Tom Weishaar, JA® Certified Master Bench Jeweler™ and Shop Manager, Underwood’s Fine Jewelry, Fayetteville, AR

Photographs are courtesy of Underwood’s Fine Jewelers
©2001 Jewelers of America

Copyright © 2001 by Bond Communications