Professional Jeweler Archive: The Industry Shows its Colors

December 2001

Professional Insider/Trend Spotting

The Industry Shows its Colors

From pendants and pins to tie tacks and cuff links, symbols of Americašs pride burst forth from every corner

Jewelers at the retail and manufacturing levels continue to introduce new jewelry – and promote existing lines – with patriotic themes in the wake of the Sept. 11 terrorist attacks. Here’s a follow-up list to our November story (page 121) on jewelry that gives your customers a chance to show their patriotism.

Manufacturing Might

CG Creations (Pearl River, NY; 800-431-1606) designed enameled pendants to meet demand from its retailer customers. The range includes various flags, heart pendants and a God Bless America message.

The Touch (Waltham, MA; 800-556-0041, created commemorative tacks and pins, with all profits going to Sept. 11 relief funds. All designs can be customized as earrings, pendants, cuff links and tie tacks.

Color Merchants (New York City; 800-356-3851 or 212-682-4788) introduced “The American,” a pendant with a 0.15-ct. diamond, 3mm ruby and 4mm sapphire on a 14k white gold cable chain. Suggested retail, $129.

Rembrandt Charms (Buffalo, NY; 800-828-7840 or 716-633-2450, offers a selection of charms that invoke patriotic or New York City themes. All can be converted to tie tacks or lapel pins; many are engravable.

Talisman (Grand Rapids, MI; 800-548-8058, offers several flag pins and is donating a portion of every sale to relief efforts.

Imperial-Deltah Inc. (East Providence, RI; 800-556-7738, will donate 10% of sales of its goldtone and epoxy flag pin to the Red Cross Disaster Relief Fund.

D. Paglia & Son (Mountainside, NJ; 800-372-4542) started getting calls for its enamel flag lapel pin right after the terrorist attacks.

Eggstravaganza Co. (Atlanta, GA; 877-897-EGG or 770-350-0660) created a New York skyline decorative egg and also discounted its U.S. flag egg. It asks jewelers to donate the savings to the American Red Cross.

Kathrine Baumann (Beverly Hills, CA; 310-274-7441, offers jeweled purses, pens, key chains and other items splashed with flag motifs. Hollywood stars have already been spotted carrying her patriotic purses.

Retail Resolve

Thalheimers (Naples, FL; 941-261-8422) joins a growing list of retailers promoting flag pins. The company’s in-house goldsmith crafted a pin, 20% of the profits from which will go to Sept. 11 funds. The retailer also reduced the flag’s price to make it more affordable.

– from staff reports

Thalheimer’s flag pin

C.G. Creations’ God Bless America pendant

World Trade Center tack by The Touch

Santa waves a flag in this pin by Imperial-Deltah Inc.

An array of patriotic items by Kathrine Baumann

The “American Pendant” by Color Merchants

Enamel flag pin by D. Paglia & Sons

Copyright © 2001 by Bond Communications