Professional Jeweler Archive: Extras for Collectors

December 2001

Timepieces/New Products

Extras for Collectors

Boxes and winders are excellent add-on sales suggestions

More than ever, consumers want to own multiple timepieces. Whether for fashion’s sake, technical interest or both, timepieces inspire people to become collectors.

As collectors acquire more watches, where do they store the ones not on their wrists? Some use jewelry boxes, but the true watch enthusiast appreciates a genuine watch case even more. If the watches are automatics, a winder is a must. Here are a few likely to attract the interest of your watch-collector customers. Suggest them as holiday gifts.

– by Michael Thompson

Nine-watch winder features a hand-finished burled walnut veneer, suede-covered pillow holders for each watch and a jewelry and accessory drawer. Keystone, $7,999.99. Drop shipping is free.

James Feldman Associates, Chicago, IL; (888) 744-3847,

Handcrafted watchwinders with leather cases and velvet linings are from Wolf Designs. Fourteen new models include some for travel, some for home. Several include jewelry drawers with glass displays. Pictured models are $280-$700 retail.

Wolf Designs, Malibu, CA; (866) 289-9653,

Underwood’s leather-covered box has eight to 12 winding modules. Each is removable for travel and runs independently on AC or battery power. Suggested retail, $5,900.

Underwood, Livingston, NJ; (800) 364-5441.

Venlo offers this eight-watch case handcrafted in Italy with calf skin leather. Suggested retail, $549. The company also sells fine jewelry and pen cases for travel and home.

Venlo, Braintree, MA; (781) 356-8080,

From Scatola del Tempo of Italy, this three-winder burled wood case includes a silk-lined storage drawer for four additional watches or straps. Suggested retail, $3,360.

Bellport Time Group, Bellport, NY; (631) 776-1135,

Made especially for manual-wind watches, the Sempre gently grips the crown to wind the watch at the specified rate each day. The owner can choose from 18 to 36 rotations daily. The winder is burled maple ($1,795 retail) or leather ($1,995).

Orbita, Wilmington, NC; (800) 800-4436,

Copyright © 2001 by Bond Communications