Professional Jeweler Archive: Heart Beat

February 2001

Diamonds/New Products

Heart Beat

Win your customers' hearts with this romantic cut

Selling romance is an important part of diamond sales, and love is in the air in February as shoppers look for special gifts for their Valentines.

What more perfect way to say “I give you my heart” than with heart-shaped diamonds set into rings, bracelets, earrings or necklaces? These clean, streamlined diamond cuts are most popular set in platinum, but any color of gold is suitable also.

And remember love doesn’t end on Valentine’s Day. Keep your case stocked with heart-shaped diamond jewelry all year long so you’re prepared for the next customer seeking an especially romantic gift.

– Lorraine M. O’Donnell, A.J.P.

Platinum necklace features 72.74 carats of heart-cut diamonds.

Diatraco Corp., New York City; (212) 221-1350.

8-ct. heart-cut pink diamond graces a strand of pink cultured pearls.

Cellini/DJS Marketing Group, Miami, FL; (305) 860-9500, fax (305) 860-9454.

Gold and platinum ring is set with a 3.04-ct. heart-cut diamond surrounded by 24 tapered baguette rubies totaling 5.50 carats. Keystone, $107,000.

Oscar Heyman & Bros., New York City; (212) 593-0400, fax (212) 759-8612,,

Gabrielle heart-cut diamond pictured alone in the inset and in platinum or 18k gold pendants.

Suberi Bros., New York City; (212) 979-9100, fax (212) 979-5331.

Copyright © 2001 by Bond Communications