Professional Jeweler Archive: Timely Updates

July 2001

Timepieces/New Products


Timely Updates

New looks and useful technology from well-known companies mark these watch introductions


Timepiece lines are always evolving – keeping up with the times, so to speak. For spring, many companies extended their hottest-selling lines by taking design in different directions, adding new case designs, introducing chronographs or sprinkling some
diamond accents.

Their overall goal with these line extensions: Maintaining their “look” while inspiring consumers anew.

– by Michael Thompson

Baume & Mercier updates the Linea with an interchangeable metal bracelet and double-length high-fashion strap. The line also gets some diamond options on the dial, bracelet or bezel. Suggested retail, $995.

Baume & Mercier, New York City; (212) 593-0444, www.baume-et-mercier.com.

Lalique adds hand-engraved flower-motif bezels to its watch line. The “Marguerites” watch shown at bottom has a steel bracelet and diamond-framed bezel. The Year 2001 edition is made with pink crystal Marguerites, mother of pearl dial, pink alligator strap and four diamond markers. Suggested retail, $2,300-$4,000.

Lalique, Carlstadt, NJ; (201) 939-4199, www.lalique.com.

The 42mm TT1 line, new to the Full Steel collection from Oris, comes with a rubber strap and bezel. The open case back reveals an automatic movement featuring a “quick change” day and date corrector. Also sold with chronograph or all-steel case and bracelet. Suggested retail, $795.

Oris, Hawthorne, NY; (914) 347-6747, www.oris-watch.com.

Seiko’s Premier is redesigned in Art Deco style. If it’s not worn for three days, a quick shake brings back the correct time thanks to Kinetic Auto Relay technology and quartz accuracy. Suggested retail, $275+.

Seiko Corp. of America, Mahwah, NJ; (201) 529-5730, www.seikoUSA.com.

International Watch Co. adds a user-friendly perpetual calendar, here cased in titanium, to its automatic GST line. The next 498 years are programmed in advance (the four-digit year display is an IWC patent). A replacement slide for the 23rd, 24th and 25th centuries is supplied in a sealed glass vial. Suggested retail, $13,995.

IWC, Winchester, VA; (800) 492-6755, www.iwc.ch.

Ventura smooths the profile of its V-matic line with this new nitrogen-hardened titanium case. It features an upgraded Valjoux 7751 automatic chronograph with chronometer rating by COSC, a Swiss certification authority. Suggested retail, $4,200. A rubber-strap model is available.

Ventura, Wilkes-Barre, PA; (570) 822-1900, www.ventura.ch.


Copyright © 2001 by Bond Communications