Professional Jeweler Archive: Big Time for Small Diamonds

June 2001

Diamonds/New Products

Big Time for Small Diamonds

Small diamonds create a fabulous fashion look

Nothing catches the light like a large surface covered with small diamonds. Designers can run wild with flowing lines and intricate patterns of pavé or invisibly set diamonds – all at a much lower cost than a single diamond of the same total weight.

Because jewelry with small diamonds can be affordable, it’s an easy choice to make for women buying for themselves. “This jewelry can run as low as $400,” says Susan Michel, owner/designer of Susan Michel, Flushing, NY, though it can also cost $16,000 or much more.

Consumers in their 20s, many just beginning their careers, tend to buy 14k gold with a half carat of diamonds. By their 30s, they’re ready to upgrade to 18k gold or platinum with 2 or more carats.

Most young customers know diamond prices rise along with quality. But some don’t understand how much prices rise along with carat weight. Take the opportunity to explain bigger diamonds cost more not only because of the additional weight but also because the bigger they are, the rarer they are. So choosing jewelry with multiple small diamonds is a much more affordable way to achieve a big diamond look.

When displaying this jewelry, use white or light backgrounds to reflect light, which makes the diamonds sparkle even more.

– by Lorraine M. O’Donnell, A.J.P.

Earrings with 19.11 carats of diamonds are $90,000 suggested retail. The wide bracelet with 36 carats is $90,000. The narrow bracelet with 18.6 carats is $44,000. Each piece is 18k gold.

Ellagem, New York City; (212) 398-0101, fax (212) 302-0153.

18k white gold hoops are set with three rows of diamonds.

Elite Designs Inc., Miami, FL; (800) 757-1008 or (305) 373-1934, fax (305) 358-0805.

14k white gold ring with 2.85 carats of diamonds is $6,500 suggested retail. Also available in 18k gold.

Rockson Jewelry Manufacturing Co., New York City; (212) 869-5068, fax (212) 768-2936.

18k white gold ring from the Spirit of Union collection is set with 0.44 carat of round brilliant diamonds and inlaid with palladium and 18k yellow gold mokumé gané.

Wade Miley Designer Jewelry, San Anselmo, CA; (800) 453-4367, fax (415) 454-5933.

14k white gold bracelet features diamonds in a floral pattern.

Variety Gem Co., New York City; (212) 921-1820, fax (212) 921-1834.

18k white gold earrings from the Bohemian collection hold 2.59 carats of round, trillion and marquise diamonds. Keystone, $9,900.

Jane Taylor Inc., South Hadley, MA; (413) 535-1574, fax (413) 535-5138.

18k white gold multistrand necklaces are adorned with bezel-set diamonds in the chains and fancy shaped pendants featuring pearl drops. Photo by Jaques Silberstein.

Doris Panos, New York City; (212) 768-8600, fax (212) 768-7764.

14k white gold star earrings hold 2.63 carats of kite-shaped diamonds. Available in different sizes.

Perrier Gems International Inc., New York City; (212) 826-6688, fax (212) 888-0086,,

Pavé diamonds totaling 1 carat sparkle in this 14k heart pendant. Suggested retail, $1,275.

Evlt Inc., Houston, TX; (713) 524-2018, fax (713) 524-2129.

Multichain heart necklace features 3.09 carats of diamonds in 14k gold ($8,646 suggested retail) or 18k gold ($10,632). Available with white diamonds or yellow and white diamonds combined.

Susan Michel, Flushing, NY; (888) 738-3400 or (718) 591-3722, fax (718) 380-3835.

18k white polished gold suite is set with brilliant-cut diamonds and characterized by a leaf motif.

Alfieri & St. John, Valenza, Italy; (39-013) 195-3681, fax (39-013) 194-6820.

14k white gold earrings from the Airline collection feature diamond pavé surrounding the bezel-set center. Total diamond weight, 0.36 carat. Suggested retail, $250.

Designs by Joi, New York City; (212) 869-8588, fax (212) 869-4653.

14k two-in-one heart pendant and pavé heart center can be worn together or separately.
Van Dell, Providence, RI; (401) 943-2100, fax (401) 943-4230.
Diamond cross pendants are crafted in 14k white and yellow gold. Suggested retail, $549 to $1,600. Photo by Robert Weldon.

Palermo for Color Craft, New York City; (800) 321-5807 or (212) 840-1924, fax (212) 869-4216,,

14k white gold bracelet is set with diamonds.

Kay Co., Union, NJ; (908) 964-1535, fax (908) 964-0162.

14k gold cross pendants are each set with 0.25 carat of diamonds.

Krementz, Providence, RI; (401) 943-2100, ext. 4296;

Hoop earrings feature diamonds in yellow gold.

Rina Limor for J.R. Gold Designs, New York City; (800) 999-0583 or (212) 922-9292, fax (212) 922-2992,

Platinum icicle necklace has 41.55 carats of Ideal Cut Lazare diamonds. Suggested retail, $125,000.

Lazare Kaplan International Inc., New York City; (212) 972-9700, fax (212) 972-8561.

Platinum bubble bracelet features 85 carats of round brilliant-cut diamonds. Suggested retail, $250,000.

Siegelson, New York City; (800) 223-6686, fax (212) 832-2882.

18k pink and white gold Kyriel pendant is from the Fairy Tales collection.

De Carolis/Moise Cohen, New York City; (917) 374-2306.

Copyright © 2001 by Bond Communications