Professional Jeweler Archive: Wrapping Wrists

June 2001

Precious Metals & Bench/News

Wrapping Wrists

Encourage customers to try these on

There’s seduction in the way gold winds its way around a wrist. Light dances across the sculpted links and tooled finishes with each movement of the wearer’s wrist, tempting the eyes of innocent bystanders, drawing them ever closer for a better look.

Design isn’t the only factor to consider when choosing which bracelets to stock. You also want to offer your customers good value. “Value is very important to customers, and handcrafted jewelry reflects value,” says Carol Ackerman, owner/designer of Carol Ackerman Designs, West Hartford, CT.

Especially popular are tank, bicycle chain, wave and fish-scale links. Also on the minds of consumers: Wide gold cuff bracelets with gem caps, flat and supple links in a brick-walk pattern and flexible bangles. For fans of vintage jewelry, Van Cleef and Arpels-inspired honeycomb links – in vogue since the 1930s – remain popular. Multiple chains and charm bracelets are longtime favorites also.

Note: Be sure clasps are user-friendly and work well. Sales associates should practice opening and closing them in case customers want to test them.

Display bracelets on hand and wrist props, but also encourage female customers to try them on, and have someone available to demonstrate for male customers.

– by Lorraine M. O’Donnell, A.J.P.

14k white and rose cuff bracelets. Photo by Damian Donck.

Margo Manhattan, New York City; (212) 532-7022.

14k gold Elegance bangles retail from $165.

South Dakota Gold, Rapid City, SD; (800) 523-4209 or (605) 341-4653, fax (800) 348-7087.

14k yellow and white gold bracelets are available in a variety of links. Suggested retail, $345-$1,195.

Leslie’s, Greenwich, CT; (203) 869-7071,fax (203) 869-8696.

14k gold cuff bracelets are $225-$400 suggested retail.

Aurafin LLC, Tamarac, FL; (954) 718-3200, fax (954) 718-3215.

18k gold bracelet is set with 0.60 carat of G/VS2 diamonds. Suggested retail, $2,750.

Henderson Designs Ltd., Charlotte, NC; (704) 333-4444, fax (704) 333-4644.

18k gold bangles in yellow, rose and white gold have diamond and colored gem accents.

SeidenGang, Rye, NY; (800) 227-4890 or (914) 925-0788, fax (914) 723-7105.

18k gold hinged bangle is $2,850 suggested retail.

Robert Lee Morris, New York City; (212) 554-9168, fax (212) 245-2158.

18k yellow and white gold link bracelet.

Mattioli/KWM Exclusives Inc., New York City; (212) 570-6065.

18k gold cuff bracelet is $1,170 suggested retail.

Scavezze/Goldsmith, Salida, CO; (719) 539-2223.

14k white gold bangle from the CaSandra Collection is available in yellow gold or yellow/white gold. Photo by Glen Fracassa Studios.

Carla Corp., East Providence, RI; (401) 438-7070, fax (401) 438-0455,

14k gold bracelet with handmade links incorporates a toggle clasp. Suggested retail, $7,900.

Melissa Shipley Designs, Evergreen, CO; (303) 679-6343,

18k gold and platinum rondelle bracelet on a heavy wheat chain has 0.93 carat of diamonds. Suggested retail, $5,990.

Carol Ackerman Designs, West Hartford, CT; (860) 561-8807, fax (860) 561-8920.

10k gold cast bracelets are adorned with 12k gold leaves. Suggested retail, $178-$303.

Landstrom’s Black Hills Gold Creations, Rapid City, SD; (605) 343-0157, fax (605) 343-4683.

14k gold bracelet features intertwined links.

Esslinger, St. Paul, MN; (651) 542-7180, fax (651) 452-4298.

Bracelet with 12k rose and green gold leaves is $225 triple keystone.

Black Hills Gold Jewelry by Coleman, Rapid City, SD; (800) 874-9926 or (605) 394-3767, fax (605) 394-3719.

Copyright © 2001 by Bond Communications