Professional Jeweler Archive: Oval Opulence

May 2001

Diamonds/New Products


Oval Opulence

This cut offers brilliance and a bigger look for the price


When De Beers featured a ring with three oval diamonds in its “Seize the Day” campaign, interest in the cut heightened. More and more consumer magazines also show fancy-shaped diamonds, including the oval, as the gift to give.

When showing a round diamond to a customer, also show an oval and explain how it has the same brilliance yet looks larger because it’s a slightly longer cut. Remind them ovals would give them something a bit different as well as a bigger look.

An interesting display helps to sell oval diamonds. Display a variety of oval sizes along with rounds so customers can compare and see the differences. Because these shapes are similar, show oval diamonds set in a variety of bezel mountings. This method of outlining the diamond in precious metal gives the shape more “pop.”

– by Lorraine M. O’Donnell, A.J.P.


Platinum straight-line Riviera necklace.

William Goldberg Diamond Corp., New York City; (212) 980-4343, fax (212) 980-6120.

This gold-and-platinum necklace is set with 65 diamonds totaling 22.93 carats. The diamonds appear to float because they don’t touch the sides of the bezel settings; they’re secured instead by prongs. Keystone, $200,000.

Oscar Heyman & Bros. Inc., New York City; (212) 593-0400, fax (212) 759-8612.

14k gold wedding band at top is set with 1.25 carats of oval and baguette diamonds. Suggested retail, $3,780. The middle ring has 1 carat of round brilliant diamonds (2,820). The bottom ring features oval and baguette diamonds totaling 0.85 carat ($2,610). All diamonds are G/SI.

Eugene Biro Corp., New York City; (212) 997-0146, fax (212) 764-4506.

14k gold three-diamond anniversary bands. Triple keystone for mountings, $206-$228.

Stuller, Lafayette, LA; (318) 837-4100, fax (318) 981-1655.

The top platinum ring holds 2.68 carats of G/VS oval and trilliant diamonds ($15,990 suggested retail). The bottom platinum ring has a 0.75-ct. bezel-set oval diamond surrounded by 2.25 carats of baguette and princess-cut diamonds ($14,650).

Jewels by Star, New York City; (800) 223-2277 or (212) 308-3490, fax (212) 486-0140.

18k gold and platinum ring features 1.30 carats of bar-set diamonds. Keystone, $7,900.

Sachs/Reisman Inc., New York City; (800) 236-6421 or (212) 719-4102, fax (212) 719-4103.

Platinum and diamonds form this necklace, earring and bracelet suite.

William Levine Fine Jewels LLC, Chicago, IL; (800) LEVINES or (312) 236-3700, fax (312) 580-7470, www.wlfj.com.

Copyright © 2001 by Bond Communications