Professional Jeweler Archive: Jewelry and Watches Top Luxury items

May 2001

Timepieces/Data & Statistics

Jewelry and Watches Top Luxury items

Rolex, Tiffany and Cartier top the list from Women's Wear Daily

Jewelry and watch companies claimed a quarter of the top 100 luxury brands defined in a new study by Women’s Wear Daily, the fashion industry’s leading publication.

The study is a companion to WWD’s annual list of top brand names in clothing and accessories. It asked single-person households with incomes over $75,000 and multiperson households (headed by a woman) with incomes over $100,000 to name brands they have bought, that are familiar to them, that they consider the most luxurious and that they would buy if money were no object.

Categories, in addition to jewelry and watches, comprised beauty and fragrance, designer fashion and accessories, innerwear and automobiles. Below are the top watch brands in order when rated as a group, followed in parentheses by each one’s place among the top 100.

– by Michael Thompson

Rolex (1)

Tiffany (2)

Cartier (3)

Van Cleef & Arpels (15)

Montblanc (18)

Patek Philippe (24)

Movado (25)

Harry Winston (26)

Piaget (35)

Baume & Mercier (39)

Tag Heuer (40)

Bulgari (43)

Bulova (53)

Boucheron (52)

Ebel (63)

David Yurman (67)

Chopard (70)

Fred Joaillier (76)

Bedat & Co. (85)

Fred Leighton (87)

Girard-Perregaux (94)

Asprey & Girard (96)

Audemars Piguet (97)

Breguet (100)

Vacheron Constantin


Henry Dunay







Robert Lee Morris

Note: brands without numbers did not make the top 1000 but were among the brands surveyed. Several brands with significant watch collections were placed in other categories because of more dominant product lines. They include Gucci (6), Coach (11), Hermes (17) and Fendi (23).

Source: WWD, February 2001

Copyright © 2001 by Bond Communications