Professional Jeweler Archive: Clocks on Parade

November 2001

Timepieces/New Products


Clocks on Parade

A fine clock is an easy-to-see ad for your store and a perfect gift


Jewelers used to sell most of the fine clocks in the U.S. Much of this business has migrated to department and furniture stores, but you can still sell profitably to customers who understand finer timepieces.

Here are a few potential sources if you’re ready to regain the local fine clock market.

– by Michael Thompson

Bulova expands its Smithsonian collection with this wood Castle Mantle clock featuring a dial inspired by the Gothic rose window at the Smithsonian Institution. Suggested retail, $175.

Bulova Corp., Woodside, NY; (718) 204-3300, www.bulova.com.

Seiko’s newest desk clock is made of solid crystal with an arched metal stand and glass crystal over the dial. Suggested retail, $100.

Seiko Corp. of America; Mahwah, NJ; (201) 529-3311, www.seikousa.com.

L’Epee reintroduces the Malachite Standard Doucine, first made in 1895. Available with alarm or standard, the 6.25-in.-tall clock is available in malachite (shown), 18k goldplated brass, blue sodalite, red jasper, mother of pearl, black marble and blue lapis. Each is hand-polished and has a gilded, visible movement and case. Retail, $1,250-$5,000.

L’Epee, Exclusive Time International, Flemington, NJ; (908) 788-0029.

The Atomix wall clock uses the signal provided by the National Institutes of Standards and Technology in Fort Collins, CO, to adjust for split-second accuracy. The clock, 10 inches in diameter, also corrects for Daylight Savings Time automatically. It has a silver-colored metal frame and is $47.50 suggested retail.

Chaney Instrument Co., Lake Geneva, WI; (800) 777-0565, www.atomixtime.com.

Howard Miller’s Nouveau Grand in cherry veneer features two faces. On the front of the 82-in. tall clock is a triple-chime, cable-driven Kieninger movement. The back has an identical face with a quartz movement. Curved, beveled glass reveals nickel-finished weights and a pendulum. Companion wall and mantle clocks are available.

Howard Miller, Zeeland, MI; (616) 772-7277, www.howard miller.com.

This wall clock features 30-day operation, hand-painted moonphase indicator and date and day indicator subdials on a silverplated face. The case is hand-assembled yew wood. Suggested retail, $3,674.

Erwin Sattler KG, Munich, (49-089) 85-2790, fax (49-089) 854-1751, www.erwinsattler.de.

Copyright © 2001 by Bond Communications