Professional Jeweler Archive: Bridal to a Latin Beat

April 2002

Diamonds/News


Bridal to a Latin Beat

Mercury Ring Corp.'s Phyllis Bergman designs Latino wedding line


Eterno Amor será su símbolo de amor infinito.

If you understand that sentence (“Eterno Amor will be your symbol of endless love”), chances are you’re Latino, you’re a jeweler located in an area with a large Hispanic population or both. Hispanics comprise more than 12% of the U.S. population and have a buying power that is growing – it’s estimated at nearly $400 billion. These style-conscious consumers are also predominantly young: The median age of the U.S. Latino population is 26.

After calculating such numbers, Phyllis Bergman, designer and president of Mercury Ring Corp, introduced a Latino wedding line called Eterno Amor. The line reflects an Old World culture of romance, close family ties and tradition, all revered in Latino households.

The line includes men’s and women’s rings, plus crosses and heart pendants for brides and bridal attendants. Many of the styles include a soft, ribbed/fluted design inspired by the graduated shape of the orange blossoms seen gracing the hair of flamenco dancers as well as many brides. Other designs feature styles inspired by the sweeping lace on mantillas, traditional Spanish veils.

The collection retails for $250 to $6,000. The company is working on product placements on Latino actors and models. It also has designed a Web site for the line, www.eternoamor.net, where consumers can get information in Spanish or English and view photos of the collection identified by style number. A retail locator allows consumers to find an authorized Eterno Amor retailer in their area.

Eterno Amor, Mercury Ring Corp., Englewood, NJ; (800) 223-0930.

Eterno Amor bridal rings and cross and heart pendants feature a ribbed/fluted design reminiscent of orange blossoms. Packaging features vibrant reds and golds.

Copyright © 2002 by Bond Communications