Professional Jeweler Archive: Celebrating Kids and Community

April 2002


Celebrating Kids and Community

Maddaloni Jewelers raises money for inner-city children and pediatric AIDS

Laura Maddaloni likes to quote a Boy Scout leader who once said “You never stand so tall as when you stoop to help a child.” For Maddaloni, who co-owns Maddaloni Jewelers, Huntington, NY, that says it all. She and fellow owner Louis Maddaloni stood tall this past October with an in-store event that raised money for the national Inner-City Games Foundation, which provides year-round after-school sports, ed- ucational, cultural, computer and community enrichment programs for youths.

Those in attendance could read in the event’s printed program just how dangerous the hours from 2-7 p.m. are for inner-city kids, who are often tempted by drug dealing, hurt by violence and exposed to other dangerous behavior. The foundation sponsors programs with the help of community and business leaders in 15 cities and last year provided 2.5 million days of service in nearly 400 programs.

The Maddaloni event was cosponsored by 25 jewelry and watch designers and showcased trends in jewelry. Designers Scott Kay, Charles Krypell and Francois Bennahmias, president of Audemars Piguet USA, attended.

Highlighting the event was an auction featuring one of the last 50 limited-edition replicas of the Audemars Piguet chronograph “pilots” watch that Arnold Schwarzenegger, chairman of the Inner-City Games Foundation, designed and wore in his movie The Sixth Day. He also donated an autographed cast and crew jacket from the movie and an original poster. The watch fetched $29,000.

Other pieces included a diamond and sapphire bracelet by Gregg Ruth, 18k gold earrings by Chopard, a 1945 Girard Perregaux timepiece, a Scott Kay platinum necklace, a Ulysses Nardin chronograph and Damiani diamond and ruby drop earrings. Also donating items were Aaron Basha, Asch/Grossbardt, Baraka, Bertolucci, Carrera y Carrera, Charles Krypell, Chris Correia, Chimento, Chronoswiss, Corum, Furrer-Jacot, Hublot, Krieger, Luca Carati, Mastoloni, Maurice Lacroix, Montblanc, Movado, Pasquale Bruni, Raymond Weil, Soho, Tacori, TAG Heuer and Versace.

Maggie Woods, special events director at Maddaloni and a former model, choreographed “Journey Into Time with Diamond Dreams,” a jewelry show that featured runway models.

Raffle of Love

For Valentine’s Day this year, jewelry designer Aaron Basha worked with Maddaloni Jewelers on another promotion to benefit children. They presented a Raffle of Love, with all proceeds going to the Elizabeth Glaser Pediatric AIDS Foundation. The prize was a pair of 18k yellow gold diamond flower earrings handcrafted in Italy.

The foundation is the leading worldwide nonprofit organization dedicated to identifying, funding and conducting pediatric HIV/ AIDS research and promoting education, awareness and compassion for children with HIV or AIDS.

From the program for Maddaloni Jewelers’ event to raise money for the Inner-City Games Foundation.

Promoting Jewelry in a Changed World

There’s a deepening interest in family, friends and “the things that count” as the U.S. adjusts to the new reality of war, terrorism and economic uncertainty after years of boom times. How can jewelers promote their image as purveyors of the gifts that say “I love you” best of all? The jewelers featured on these two pages chose children as the focus of their promotions in heart-warming fund-raisers and contests.

Copyright © 2002 by Bond Communications