Professional Jeweler Archive: Diamond Times Three

August 2002

Diamonds/New Products

Diamond Times Three

Three-stone diamond jewelry goes beyond the anniversary ring

Consumer publications and TV programs across the country bear witness to the rising popularity of three-stone diamond jewelry. The Diamond Trading Co. launched the trend with a “Past, Present and Future” ad campaign for three-stone diamond rings and then expanded it to include necklaces, bracelets, earrings and pins.

Manufacturers have flexed their creative muscles with design variations that include three-prong, four-prong, V-prong, bezel, bar and channel settings, as well as square, rectangular, oval and marquise shapes in addition to round.

For retailers, the wide variety of this popular category greatly increases your potential for sales. You literally can stock something for customers with every taste. Promote three-stone diamond jewelry for births, birthdays and holidays, as well as the initial target: wedding anniversaries.

Word to the wise: Be prepared and well-stocked to meet demand. Otherwise, you may find present and future sales could be a thing of the past.

– by Lorraine M. O’Donnell, A.J.P.

The platinum ring at bottom features 3.87 carats of oval diamonds plus bead-set diamond accents totaling 0.83 carat on the shank. The 18k yellow gold ring at top has a center oval diamond in platinum, two fancy yellow oval diamonds in 18k yellow gold, white bead-set diamonds in platinum and fancy yellow diamonds in 18k yellow gold on the frame.

Charles Krypell Inc., New York City; (800) 487-8765, fax (212) 688-4967,

18k gold ring is set with 0.50 carat of teal and 0.35 carat of green irradiated diamonds. Suggested retail, $2,300.

Becky Thatcher Designs, Glen Arbor, MI; (231) 334-3826, fax (231) 334-3535.

Handmade 18k gold and platinum mounting is set with a 7.89-ct. radiant-cut FY/VS2 center diamond and 2.72 carats of radiant-cut H/VS side diamonds. Suggested retail, $80,500.

J.B. International L.L.C., New York City; (800) 213-2077 or (212) 997-3205, fax (212) 997-3209.

10k Black Hills Gold pendant is set with 0.02-, 0.04- and 0.06-ct. diamonds. Suggested retail, $175.

Stamper Black Hills Gold Jewelry, Rapid City, SD; (800) 843-8753, fax (800) 435-9989,

Handmade rings have perfectly matched side diamonds.

David Levy Diamonds & Fine Jewels Inc., New York City; (866) 398-8952 or (212) 398-8952, fax (212) 398-8126,,

Three-stone necklaces and earrings come in 14k gold.

Stuller Inc., Lafayette, LA; (800) 877-7777 or (337) 262-7700, fax (800) 444-4741 or (337) 981-1655.

Earrings and pendants are from the Wind Chimes collection.

Cordova, Flushing, NY; (800) 221-0744, fax (888) FAX-DIAM.

Platinum pendant carries 2.50 carats of oval diamonds. Suggested retail, $16,000.

William Goldberg Diamond, New York City; (212) 980-4343, fax (212) 980-6120.

Platinum and 18k yellow gold ring is topped with a 1.60-ct. fancy yellow diamond and 0.97 carat of side diamonds. Keystone, $25,600.

Designs by Martin Flyer, New York City; (800) 223-0330 or (212) 840-8899, fax (212) 768-0124,

Copyright © 2002 by Bond Communications