Professional Jeweler Archive: Convertibles Transform Market

December 2002

Diamonds/News


Convertibles Transform Market

Jewelry that can be manipulated into several looks is practical as well as pretty


The continuing interest in crosses, hearts, flowers and other motifs for diamond jewelry should continue through Christmas and beyond, say industry observers. Consumers’ yearning for meaning in their jewelry is driving the demand.

But what happens when the trend softens? For buyers of USA Studs’ The Convertible Necklace,™© there are no worries. The pieces can be transformed quickly into completely new looks that will freshen the jewelry and add years of wear.

USA Studs has a variety of convertible necklaces, featuring hearts, crosses, flowers, a four-leaf clover and antique styles. To alter a necklace’s style, the wearer simply tugs on the two chain sides to expand the piece from the original design. To return to the closed original, wearers fold the piece closed by pushing together hidden magnets.

  • USA Studs Inc., New York City; (800) 872-7883 or (212) 302-1010, fax (212) 302-7098.
A USA Studs flower pendant with diamonds and sapphires opens out into a scalloped necklace.

Copyright © 2002 by Bond Communications