Professional Jeweler Archive: Looking Ahead

December 2002

Timepieces/New Products


Looking Ahead

Some new and well-known brands offer alternatives


You know What your customers have bought this year. So what new merchandise will you offer them in 2003 – possibly a new dial style? Here are some well-known brands and a few new faces to consider.

– by Michael Thompson

Daniel Roth’s Metropolitan has a patented automatic movement that indicates time in two zones by pushing the center button on the crown. Twenty-four zones can be indicated in the two windows at top and bottom of the dial. Also note the am/pm indicator; an arrow points to the city being referenced.

Daniel Roth, New York City; (212) 315-9700.

Titoni, a Swiss brand founded in 1919, produces a full line of automatic watches, largely steel and two-tone, ranging from dress to diver models. This diver, called Cosmo King, is water-resistant to 660 feet and has an automatic movement, sapphire crystal and lens, screw-down crown, solid steel bracelet with folding buckle and two push-button safety clasp. Suggested retail, $495.

Quality Time, Audubon, NJ; (856) 931-5113, www.titoniusa.com.

Façonnable introduces Diamond Hands, featuring hands studded with princess-cut diamonds. It’s available in various carat weights and with an interchangeable bracelet or colorful strap. The dial is mother of pearl. Retail, $1,950 to $3,250.

Façonnable, New York City; (212) 974-8160.

Speidel reenters the full line watch business with dress and sport models featuring quartz movements, mineral glass crystals, stainless steel backs and water-resistant cases. All have a custom-fit watch attachment and engravable case back. Retail, $24 to $59.95.

Speidel, East Providence, RI; (800) 556-6357.

Oakley's first analog chronograph, an asymmetric quartz model called Detonator, is made from forged steel and synthetic rubber with polished steel pushers and case back. In addition to standard chronograph functions, it features split time and dual competitor time plus an alarm. A lithium battery and 330 feet of water resistance are standard. Dials come in red, black, blue or silver. Suggested retail, $395.

Oakley, Foothill Ranch, CA; (800) 403-7449, www.oakley.com.

Copyright © 2002 by Bond Communications