Professional Jeweler Archive: Platinum's Best

February 2002

Precious Metals/New Products

Platinum's Best

It's for more than just engagement rings

Lower prices and entertainers’ preference for platinum at high-visibility events have heightened commoners’ interest in this uncommon metal.

While platinum has claimed a significant share of the bridal market, the Platinum Guild International is working to expand the product selection by launching a platinum heart campaign (see more on p. 86).

To keep the hearts and other platinum jewelry even more affordable (the metal trades at about $430 per ounce, down from $700 a few years ago) and wearable (platinum is the heaviest precious metal), designers are creating lighter weight pieces. “Electronic soldering or stamping thinner pieces can reduce the overall cost of platinum jewelry,” says Christian Tse, whose company of the same name is based in Pasadena, CA. Also keeping costs in line are computer-created finishes once done by hand.

– by Lorraine M. O'Donnell, A.J.P.

Platinum mesh bracelet features diamonds on the bar clasp.

Christian Tse, Pasadena, CA; (626) 577-9288, fax (626) 577-9287.

Art Deco-style picture frame ring has 1.10 carats of baguette diamonds. Each ring is designed on a computer to determine the best dimensions and angle for the diamonds. The ring shank is set with 0.40 carats of pavé-set diamonds.

David Levy Diamonds & Fine Jewels Inc., New York City; (866) 398-8952 or (212) 398-8952, fax (212) 398-8126,,

Platinum drop pendant showcases different shapes of diamonds.

SeidenGang, Rye, NY; (800) 227-4890 or (914) 925-0788, fax (914) 925-0708.

Platinum ring is set with diamonds and sapphires.

Variety Gem, New York City; (212) 921-1820, fax (212) 921-1834.

Horseshoe necklaces are available in platinum or 14k white gold. The small horseshoe has 0.15 carat of diamonds and the large one, 0.30 carat.

K.C. Designs, New York City; (212) 921-9270, fax (212) 768-9073.

Platinum earrings hold princess-cut diamonds surrounded by round diamonds.

Chris Correia Collection Corp., New York City; (212) 695-4711, fax (212) 564-2477,

Platinum pendant features a 0.50-ct. center diamond and 0.43 carat of Lazare Ideal-cut diamonds. Suggested retail without the center diamond, $3,154.

Mark Michael Designs, Maple Grove, MN; (800) 811-2120, fax (763) 494-5730.

Copyright © 2002 by Bond Communications