Professional Jeweler Archive: From the Heart of America

March 2002

Precious Metals/News


From the Heart of America

Black Hills gold jewelry manufacturers feel a special need to produce pieces responding to Sept. 11


‘After Sept. 11, I saw all these people on TV wearing American flag pins and ribbons,” says Connie Landstrom Drew of Landstrom’s Original Black Hills Gold Creations, Rapid City, SD. She guessed many of the pins were made offshore and she wanted her company, located in the heart of America, to produce U.S.-made counterparts. “It seemed like a good old, American West jewelry manufacturing company like ours could offer something more genuine, more heartfelt,” she says. “Besides, our customers were asking us for something in Black Hills gold with a national pride theme.”

The result was Landstrom’s Heart of America Unity pins, crafted and patented by the company’s designers. Landstrom Drew predicts the line will be popular throughout the year, especially around patriotic holidays such as Memorial Day and Independence Day.

Symbols Too

Other Black Hills gold companies fielded the same message from their customers in response to the Sept. 11 terrorist attacks. In addition to flag pins, these companies report customers are asking for other symbolic jewelry also.

South Dakota Gold Co., Rapid City, SD, began producing praying hands and crosses to suit the occasion. The 10k gold pieces feature 12k gold leaves in the traditional Black Hills shades of pink and green gold. Pendants include a complimentary gold-filled 18-in. rope chain.

Black Hills Gold Jewelry by Coleman, Rapid City, SD, created a gold pendant cross featuring 10k yellow gold with 12k rose gold and green gold leaves.

Stamper Black Hills Gold Jewelry, Rapid City, SD, created a collection of symbolic pieces, from flag motifs to heart and crosses – which are sometimes entwined. The message of each peace is four-fold, says the company: faith, hope, love and charity.

Black Hills Gold Watches

Even without patriotic or religious symbols, Black Hills gold, with its connection to the American heartland, is predicted to touch a nerve this year among U.S. consumers. It marries competitive prices and homegrown pride. Mount Rushmore Black Hills Gold, Rapid City, SD, is capitalizing on the trend with more than 80 styles of watches in its LeMann watch division, offered exclusively to jewelry stores. The company also prides itself on its heavier pieces, which include earrings and rings.

Pins from the Heart of America Unity collection, Landstrom’s Original Black Hills Gold Creations, Rapid City, SD; (800) 770-5000 or (605) 343-0157, fax (605) 343-4683.
A watch, earrings and a ring from Mount Rushmore Black Hills Gold, Rapid City, SD; (800) 658-3361 or (605) 343-2226, fax (605) 343-8653.
Praying hands and crosses from South Dakota Gold Co., Rapid City, SD; (800) 523-4209, fax (800) 348-7087.
Double heart and cross pendant from Stamper Black Hills Gold Jewelry, Rapid City, SD; (800) 843-8753, www.stamperbhg.com.
A cross from Black Hills Gold Jewelry by Coleman, Rapid City, SD; (800) 874-9926 or (605) 394-3767, fax (605) 394-3719.

Copyright © 2002 by Bond Communications