Professional Jeweler Archive: Time for Links

March 2002

Precious Metals/New Products

Time for Links

Durable and affordable, these links have unisex appeal

In many ways, this will be a year for basics.

In jewelry, link chains fit the bill perfectly, and the good news is you can still offer stylish designs. For example, figaro chain with oval links, round curb links that are light and flat, and navette-shaped links offer a larger look without the weight and price, and they have unisex appeal.

“Designers have been playing around with links for some time, resulting in many interesting looks,” says May Fortaleza, marketing manager for Metal Marketplace International, Philadelphia, PA. “And the labor to create links is relatively inexpensive.”

But don’t cut costs too much. Explain to customers that you offer solid links because they are less likely to ding and bend than hollow ones.

– by Lorraine M. O’Donnell, A.J.P.

17-in. Y necklace is crafted in 14k gold and features an 11mm-12mm cultured Tahitian pearl drop. Suggested retail, $1,050.

Imperial Deltah, East Providence, RI; (800) 556-7738 or (401) 434-2597, fax (401) 434-0814,,

14k gold chain. Suggested retail, $400-$740.

Golden West Jewelers, San Diego, CA; (619) 234-5850, fax (619) 234-6020.

18k gold necklace features rectangular links.

SeidenGang, Rye, NY; (800) 227-4890 or (914) 925-0788, fax (914) 925-0708,

Sterling silver square link bracelet has blue enamel and blue topaz. Made in Italy. Suggested retail, $440.

The Cargo Hold, Charleston, SC;(843) 723-3341, fax (843) 722-1377.

Photo by Don Taylor.

14k link chains.

Metal Marketplace International, Philadelphia, PA; (800) 523-9191 or (215) 592-8777, fax (215) 592-8195,

18k yellow gold necklace is 24 inches. Suggested retail, $9,200.

K. Brunini Jewels, Solana Beach, CA; (858) 618-0270, fax (858) 259-8779.

18k white gold bracelet.

Chiampesan Gioielli, Coral Gables, FL; (800) 295-9619 or (305) 661-9619, fax (305) 661-1818.

Meridian bracelet is crafted in platinum and diamonds.

Rudolf Erdel Platinum, New York City; (917) 493-1086, fax (917) 493-1091.

Copyright © 2002 by Bond Communications