Professional Jeweler Archive: Square Deal

May 2002

Diamonds/New Products

Square Deal

Delightful in their beauty, these cuts are subtle and sophisticated

It’s the understated look, an inner glow, if you will, that sophisticated consumers appreciate about square diamonds. The geometric shape looks minimal and modern, but that glow – as opposed to the fire of round cuts – hearkens back to the romance of an earlier time. That makes square diamond cuts suitable to a wide range of consumers.

To get the full effect of these streamlined cuts, customers are seeking larger carat weights. But remember square cuts have big tables so they require internally clean diamonds – there’s little place to hide inclusions.

More than with other cuts, it’s important to let the customer wear a square diamond to see how the glow comes alive when worn against the skin.

– by Lorraine M. O’Donnell, A.J.P.

Platinum jewelry suite features square diamonds.

Daniel K, New York City; (888) 841-7676 or (212) 759-7604, fax (212) 759-7606,,

The top ring features an emerald-cut center diamond and two graduated trapezoid diamonds on each side. The trapezoids are cut with exact precision – where one stone ends the second one begins. A radiant-cut center diamond centers the bottom ring and is flanked by perfectly matched side radiants in handmade mountings.

David Levy Diamonds & Fine Jewels Inc., New York City; (866) 398-8952 or (212) 398-8952, fax (212) 398-8126,,

Platinum ring features a 1.06-ct. F/VVS2 emerald-cut diamond and two trillion-cut sapphires weighing 0.60 carat each. Suggested retail, $10,950.

Renaissance Platinum, Los Angeles, CA; (310) 360-1189, fax (310) 360-1185.

18k white gold necklace is set with a Lucere-cut diamond. The necklace can hold a 0.50-1.0-ct. diamond. Suggested retail, $1,000-$6,000.

Ernest Slotar Inc., Chicago, IL; (312) 236-7351, fax (312) 236-6456.

Photo by Robert Weldon.

Cushion-cut diamond earrings and rings are $40,000-$200,000 suggested retail.

William Goldberg Diamond Corp., New York City; (212) 980-4343, fax (212) 980-6120.

Platinum bracelet lines up 10.50 carats of emerald-cut diamonds. Suggested retail, $39,000.

Primak, New York City; (212) 398-0287, fax (212) 398-1102.

Copyright © 2002 by Bond Communications