Professional Jeweler Archive: Spring Forward

November 2002


Spring Forward

Plan ahead for seasonal sales

The spring selling season is packed full of emotional holidays. To capture the profits, however, you must have compelling merchandise. The gifts on these pages offer some ideas for these occasions to get you started:

  • Valentine’s Day: Anything heart-shaped will do, from lockets to earrings. Other jewelry is just as appropriate. Three-stone diamond jewelry carries the romantic message of past, present and future. Diamond solitaire pendants and stud earrings are also perfect gifts. Pearls are classic and romantic and go with everything.
  • Mother’s Day: Sentimental jewelry works like a charm, and charms work too. If it has a birthstone or a picture of a loved one or comes in the shape of a heart, it’s guaranteed to make Mom misty-eyed. Its May date makes this holiday a perfect time to sell nature-inspired pieces, creating an alternative for mothers who might not want to wear their hearts on their sleeves, so to speak.
  • Father’s Day: Let’s hope Dad has a hobby or favorite sport. It just makes selling easier. Suggest themed tie tacks and cuff links. For some other Dads, a link bracelet or chain will do nicely. Don’t overlook the possibility of a hip Daddio wanting a stud earring.
  • Graduations: Suggest the graduate receive his or her first important watch, jewelry or a fine pen. Many young women receive a good cultured pearl necklace or a charm bracelet, which are fashionable again. Don’t forget body jewelry. Many young people have piercings in countless places.
  • Religious Celebrations: The spring season can create opportunities for commemorations of first communions, confirmations and bar and bat mitzvahs. Children’s jewelry, crosses, Star of David pendants, religious medallions and birthstone jewelry are appropriate.

– by Lorraine M. O’Donnell, A.J.P.

14k gold heart pendant is set with 0.45 carat of rubies. Suggested retail, $199.

The Sultan Co., Honolulu, HI; (800) 837-1245 or (800) 478-5826, fax (800) 578-8263 or (808) 837-1388.

Sterling silver and 14k gold heart jewelry.

Dobbs Boston, Gloucester, MA; (978) 283-0432, fax (978) 283-2209.

Coil heart pendant in 18k pink and white gold is set with a 0.05-ct. round brilliant diamond. Suggested retail, $580.

Ronna Lugosch Designs, Round Pond, ME; (800) 299-7734, fax (207) 529-7000.

Heart pin and pendants are sterling silver. The upper left heart pendant features a 14k gold heart accent.

Suggested retail, from $75. Leonore Doskow Inc., Montrose, NY; (914) 737-1335, fax (914) 737-5049.

14k gold heart pendant is set with 1 carat of diamonds. Suggested retail, $1,500.

Eugene Biro Corp., New York City; (800) 223-3535 or (212) 997-0146, fax (212) 764-4506.

18k gold-and-platinum necklace features a 1.41-ct. heart-shaped GIA-certified fancy yellow diamond. Suggested retail, $12,000.

Kimberley Diamond Co., New York City; (800) 223-4104, fax (212) 791-7731.

The Men’s Carbon collection features sterling silver cuff links, tie bar and key chain.

Stahl Design, Providence, RI; (888) 655-6736, fax (401) 722-9765,

Cuff links in .925 sterling silver are $60 suggested retail. Ring in .925 sterling is $45.

Boma, Renton, WA; (800) 892-9210, fax (425) 226-2334.

18k white and rhodium black gold dragonfly pin is $499 retail.

J. Vincent & Co., Holmdel NJ; (732) 946-3181;,

Honeybee jewelry is part of the Beez collection and is 14k gold and hand-enameled front and back.

FuFoo Jewelry, West Long Branch, NJ; (877) 795-1713;

14k gold three-stone diamond earrings and pendant.

Leo Frank & Sons Inc., Troy, MI; (800) 934-3900 or (248) 689-7700, fax (248) 689-7716.

Copyright © 2002 by Bond Communications