Professional Jeweler Archive: Revolution of the Square

November 2002

Precious Metals/New Products


Revolution of the Square

It's the shape-du-jour for customers seeking something new


When De Beers added square diamonds to its consumer ads, the strategy reflected a growing interest in a shape ideal for customers looking for crisp lines. It also spurred manufacturers to come up with new ideas.

Squares are the cool kids on the block, demonstrating a certain hipness because not every woman has one.

– by Lorraine M. O’Donnell, A.J.P.

Sterling silver bracelet is $226 suggested retail. The ring on the left is $66, the other is $68.

The Cargo Hold Inc., Charleston, SC; (843) 723-3341, fax (843) 722-1377.

Photo by Don Taylor.

Tricolor 14k gold rings are $249 each suggested retail.

Leslie’s, Greenwich, CT; (800) 221-2628, fax (800) 962-4246.

14k gold square bands.

Stuller, Lafayette, LA; (800) 877-7777 or (337) 262-7770, fax (337) 981-1655, www.stuller.com., info@stuller.com.

Platinum bracelets and rings feature baguette accents and hammered or bright finishes. Bracelets are $9,500 suggested retail each, rings are $2,300 each.

Alex Soldier Designs, Brooklyn, NY; (718) 491-1616, fax (718) 833-2777.

Copyright © 2002 by Bond Communications