Professional Jeweler Archive: Tough Times

November 2002

Timepieces/New Products

Tough Times

Light, strong titanium is everywhere

Especially useful in sports and other rugged endeavors, titanium is a natural for watches. But when polished, titanium is becoming more common in dress watches for men and women.

Titanium’s practicality (hypoallergenic, strong and lightweight) is helping the metal to make inroads in jewelry also.

Here are recent additions to the gallery of titanium time.

– by Michael Thompson

The Tissot T-Touch Titanium has eight functions in addition to the time. By pressing on the touch-sensitive crystal, you can activate an altimeter, chronograph, compass, alarm, thermometer, barometer and date display. The new titanium bracelet version is lighter than the steel model and is resistant to corrosion.

Tissot, Weehawken, NJ; (800) 284-7768,

Citizen’s new Eco-Drive Sailhawk is the official watch of the Stars and Stripes team competing in the America’s Cup. This polished titanium-cased model recharges in any light (even underwater) and runs for four years when fully charged. It has an auto-start chronograph, auto-repeat flyback, rotating compass bezel, time and calendar in 22 time zones, a screw-back case, one-touch interchangeable analog/digital timer, two world-time alarms and a 1/100 second chronograph. Retail, $425-$499.

Citizen, Lyndhurst, NJ; (201) 438-8150,

As the world’s first automatic (Autoquartz) digital watch, the Ventura SPARC, is already in its own class. Now the watch is housed in ultrahard titanium with a sapphire crystal and case back. The SPARC fx model is made with titanium bracelet ($2,400); another is sold with rubber bracelet and titanium clasp ($1,800).

Ventura, Lancaster, PA; (717) 653-9799,

The radio-controlled Junghans Mega automatically checks the U.S. government’s atomic clock in Colorado. The case and bracelet are 99.43% pure titanium, the crystal is sapphire, the hands are luminous and two dials are available. The display is a perpetual date. Suggested retail, $749.

Junghans, New York City; (212) 244-8015.

Boccia, one of the first full lines of titanium watches, offers solid metal cases and bracelets for all models. Leather-strap models feature solid titanium buckles. This men’s chronograph is made with polished titanium and luminous orange markers. Suggested retail, $285.

Boccia, Framingham, MA; (800) 360-2586,

The Mido Ocean Star line, among Mido’s best-sellers for 40 years, now includes this new all-titanium version, the Ocean Star Sport. It uses a Valjoux 7750 chronograph movement and features applied markers, sapphire crystal and see-through sapphire case back. Also available with a rubber strap with a two-button safety clasp. Suggested retail, $1,150-$1,200.

Mido, Redondo Beach, CA; (310) 212-6436,

Copyright © 2002 by Bond Communications