Professional Jeweler Archive: Silver and Steel

October 2002

Timepieces/New Products

Silver & Steel

White metals remain the bulk of new launches

While yellow and rose gold have made inroads in new watch collections, steel and white metals remain top-sellers. Here’s a gathering of recent debuts in white.

– by Michael Thompson

This tonneau version of the Beluga, made for the U.S., is shown with a diamond dial and bezel. Suggested retail, $5,800 for a mother-of-pearl dial and diamond bezel, $2,650 on a leather strap.

Ebel, New York City; (212) 888-3235,

Designer Eduardo Milieris of Uruguay creates this silver watch for his Watchcraft line, which also includes copper, brass and silver finished in a distressed look and often with flip-top cases. Retail, $250 to $400.

Watchcraft, Long Island City, NY; (718) 786-3713,

The Filigree Watch Collection comprises reproductions from the turn of the century and includes a sterling silver filigree bracelet, a strap or an original-style grosgrain ribbon. Retail, $120-$290.

Vintage Creations, Freehold, NJ; (800) 223-6496,

The new sterling silver Sedona line features various shaped cases with beaded bracelets or leather straps. The beaded models combine silver beads with freshwater pearls, turquoise, lapis lazuli or amethyst in multistrand designs. Retail, $99+.

Rio Grande, Albuquerque, NM; (800) 545-6566,

This watch was designed as a bracelet in 1952 by Edvard Kindt-Larson and then launched as a silver watch in 1993. Now it’s available in steel and in several dial versions. All come with a steel bracelet and three changeable leather straps (black, white and pale blue). The dials are guilloche and, as shown, mother-of-pearl with four diamond markers.

Georg Jensen, Denmark, (45) 3814-4848,

The Chronoswiss Timemaster features a large onion crown that can be wound while wearing gloves, a coin-edge rotating bezel and an easily legible dial. A 10-minute exposure to sunlight or fluorescent light will keep the dial glowing all night. The watch is now made in 40mm case, down from the original 44mm. A model is available also for left-handers (shown at left in photo) with the crown on the opposite side. You can view the embellished automatic movement through the sapphire back.

Chronoswiss, Bellport, NY; (631) 776-1135,

Copyright © 2002 by Bond Communications