Professional Jeweler Archive: Watch Those Wrists

September 2002

Diamonds/New Products

Watch Those Wrists

Diamond bracelets are hot this year

The sparkle is unbelievable. The designs are Innovative.

And the cut and quality of the diamonds vie for attention. We’re talking about the bounty of new diamond line bracelets available just in time for holiday shoppers. “Because of an ad push for diamond bracelets, our sales are up tremendously – 60% of the calls we receive are for bracelets,” says Chaim Nissenbaum, president of C&K Nissenbaum, New York City.

So what do your customers want? “The beauty of baguettes and square cuts are especially popular, and total carat weights range from 5 to 10 and sometimes larger,” says Nissenbaum.

– by Lorraine M. O’Donnell, A.J.P

18k white gold bracelet features 31.89 carats of round diamonds. Suggested retail, $52,000.

William Levine Fine Jewels, Chicago, IL; (800) LEVINES or (312) 236-3700, fax (312) 236-3700.

Platinum bracelet has 5.50 carats of diamonds and is $16,800 suggested retail.

OGI, New York City; (800) 578-3846 or (212) 840-0935, fax (212) 764-7240.

18k white gold Limelight bracelet features 11.60 carats of diamonds. Suggested retail, $58,500.

Piaget, New York City; (800) 359-4538, fax (212) 909-4332.

18k white gold bracelet is set with 6.26 carats of diamonds.

Art Import Inc., New York City: (217) 840-3995, fax (212) 768-7395.

18k gold star bangle features 0.91 carat of diamonds and is $1,935 retail.

Chad Allison Designs, Scottsdale, AZ; (877) 947-7844, fax (480) 945-9539,

18k white gold bracelet has 2.07 carats of princes-cut diamonds is $8,000 suggested retail.

Kimberley Diamond Co., New York City; (800) 223-4104, fax (212) 791-7731.

18k two-tone bracelet features 2.99 carats of Nissen-cut diamonds. Triple keystone, $5,076.

C&K Nissenbaum Inc., New York City; (212) 869-7646, fax (212) 869-7659.

Copyright © 2002 by Bond Communications