Professional Jeweler Archive: The Gold Standard

September 2002

Precious Metals/New Products


The Gold Standard

Consumers are looking for options and visual interest


Simple, clean, versatile style is what consumers are buying. Offer a sprinkle of color here or a textured finish there and your customers will keep coming back for more. Here are some of the latest gold jewelry trends style-conscious consumers crave:

  • Earrings. Hoops in any form, midsized drops and free-form twists.
  • Necklaces. Interesting links and necklaces with options, such as a long single-strand chain that can be worn as a shorter multistrand necklace.
  • Rings. Settings, such as protective bezels, that suit active lifestyles.
  • Bracelets. Thin bracelets that can be worn separately or stacked.
  • Pins. Patriotic, nature-inspired or free-form.

– by Lorraine M. O’Donnell, A.J.P

These three bracelets are from the Multistring Weave collection in 18k white or yellow gold with a diamond clasp.

Marco Bicego, New York City; (866) 4BICEGO.

14k gold two-tone necklaces are from the Grand Central Stations collection.

Aurafin/Oro America, Tamarac, FL; (800) 327-1808 or (954) 718-3200, fax (954) 718-3215, www.aurafin.com.

Earrings are from the CaSandra Two-Tone earring collection. Suggested retail, $169.

Carla Corp., East Providence, RI; (401) 438-7070, fax (401) 438-0455, www.carlacorp.com.

18k gold link bracelet includes a heavyweight, engravable tag.

New England Sterling, Attleboro, MA; (800) 447-5552, fax (508) 222-5763, sales@newenglandsterling.com.

14k Expressions of Love rings can be inscribed with the name of a loved ones or an expression. Suggested retail, $270. Customers also can add a birthstone or diamond.

KDS Jewelry, Baldwin, NY; (800) 227-5371 or (516) 623-2333, fax (516) 623-1184, info@kdsjewelry.com, www.KDSjewelry.com.

Photo by Christony.

Copyright © 2002 by Bond Communications