Professional Jeweler Archive: Diamond Drops and Hoops

April 2003

Diamonds/New Products

Diamond Drops and Hoops

Earrings that flatter almost everyone

Be a hero by offering interesting takes on the ubiquitous drop and hoop earring category. It’s a good bet your customers already have classic styles, so you can help them add to their collections by offering diamond versions with contemporary flair. “The princess cut is having a big impact, for example, because it’s a little more unusual in this style of earring, though rounds are still the most popular,” says Amy L. Levine of Amy L. Levine Inc., New York City.

When choosing merchandise, remember the diamonds should enhance the design, even if they’re only pavé. Avoid designs with diamonds so overshadowed by other elements they’re barely noticeable.

Women who buy fine jewelry for themselves often choose these earring styles, so keep that in mind when preparing advertising. Review demographic data with local and regional newspaper and magazine advertising sales reps so you can aim your ads for maximum effect.

– by Lorraine M. O’Donnell, A.J.P

Platinum and 18k gold drop earrings have 0.23 carat of round diamonds and are $610 suggested retail.

Coast Diamond, Los Angeles, CA; (213) 627-2655, fax (213) 627-2038.

Diamonds totaling 2.66 carats circle 18k white gold hoop earrings. Suggested retail, $6,090.

Art Import Inc., New York City; (212) 840-3995, fax (212) 768-7395.

18k white and yellow gold
earrings, each with 0.10 carat of diamonds, are $700 suggested retail.

Amy L. Levine, New York City; (212) 253-5534, fax (212) 253-5538.

Diamond drop earrings have three parts.

C.M. Creations, New York City; (877) 398-9666 or (212) 398-9666, fax (212) 840-5680.

Diamond drop earrings feature Barocut™ diamonds, in which two hearts touching can be seen in the surface of each gem.

Baroka Creations, New York City; (877) 4-BAROKA or (212) 768-0527,

14k gold earrings with 0.25 carat of diamonds are $622 suggested retail.

Stuller, Lafayette, LA; (800) 877-7777 or (337) 262-7700, fax (337) 981-1655,,

14k gold hoop earrings each feature 0.25 carat of diamonds. Suggested retail, $1,620.

Eugene Biro, New York City; (212) 997-0146, fax (212) 764-4506.

14k white gold and platinum hoop earrings with diamond accents are $240-$855 suggested retail.

Breuning, Lawrenceville, GA; (678) 377-1673, fax (678) 377-1674.

Copyright © 2003 by Bond Communications