Professional Jeweler Archive: Do the Right Thing

December 2003

Diamonds/New Products

Do the Right Thing

The diamond accessory of choice for Spring 2004

A consumer-driven diamond category is a retailer’s dream come true. So De Beers’ Diamond Trading Co.’s new push for right-hand rings is a win-win situation for everyone. “It’s a great way for women to express their individuality, fashion and sense of style,” says Matthew Roth, vice president of sales for Overnight Mountings, Long Island City, NY. “And it’s an easy, no-commitment diamond ring purchase for the guys.” That makes it a perfect category for jewelers.

Right-hand rings differ from yesterday’s cocktail rings. “The right-hand ring is not as clustery and has much more negative space,” says Roth. “These rings also employ a mixture of setting techniques – such as prong, bezel and channel – while the cocktail ring was just prong-set.”

Designers are stepping up to the challenge with rings in geometric patterns, turn-of-the-century inspirations and rings using specialty cuts such as the Royal Asscher and Ashoka.

– by Lorraine M. O’Donnell, A.J.P.

18k white gold rings (clockwise from upper left) feature 0.90 carat of diamonds ($1,920 suggested retail), 0.78 carat of diamonds ($1,990) and 0.72 carat of diamonds ($1,626).

A. Jaffe, New York City; (800) 223-0553, fax (800) 628-4183.

18k white and rose gold ring holds 1 carat of diamonds. Suggested retail, $2,750.

Fana, New York City; (800) 433-0012, fax (212) 354-6674.

From the Marrakech collection, this 18k gold ring has 0.25 carat of diamonds.

Marco Bicego, New York City; (866) 424-2346,

Available in 14k, 18k and platinum, this ring features three bezel-set diamonds.

Adwar Casting, Rockville Centre, NY; (800) 255-7755 or (516) 678-7755, fax (516) 678-7756.

Vintage-style ring with 0.50 carat of diamonds from the David Brian diamond collection is $1,475 suggested retail.

KDS Jewelry, Baldwin, NY; (800) 227-5371 or (516) 623-2333, fax (516) 623-1184,

Right-hand rings in 14k gold or platinum accommodate different carat weights. Suggested retail, $400-$5,000.

Overnight Mountings, Long Island City, NY; (888) 731-2222 or (718) 472-1212, fax (718) 784-2200.

14k white gold rings glitter with (clockwise from top left) 0.75 carat of diamonds ($520 suggested retail), 0.75 carat ($470), 0.90 carat ($625) and 0.50 carat ($400).

Variety Gem Co., New York City; (800) 735-4367 or (212) 921-1834,

18k gold and platinum ring with six full-cut diamonds is $1,540 suggested retail.

Suna Bros. Inc., New York City; (800) 456-7862, fax (212) 869-5922.

14k white gold and diamond rings.

R Findings, Rochester, NY; (800) 422-7624,

Copyright © 2003 by Bond Communications