Professional Jeweler Archive: Affordable Fun

December 2003

Precious Metals/New Products

Affordable Fun

Enamel bridges fashion and jewelry

Enamel brings excitement and color to jewelry while complementing apparel trends. To sell enamel successfully, tune into the whims of fashion. “It’s important to know what colors are in for each season and to know which colors will look good on a certain customer,” says Tom Young, president of The Cargo Hold, Charleston, SC. “You must know the language of color and talk with your customers with fashion in mind.”

When displaying enamel jewelry, make sure there are no distractions from other colors. Use neutral backgrounds and assemble the pieces as an ensemble to create excitement.

– by Lorraine M. O’Donnell, A.J.P.

Limited-edition enamel pliqué-à-jour dragonfly, rainbow butterfly and electra butterfly brooches are sterling silver and 22k gold.

Leila Tai, New York City; (212) 757-2210.

Aubergine French enamel pendant features 18k gold bail and chain.

Fabergé, Workmaster Victor Mayer, Dallas, TX; (972) 713-9927,,

Nature-inspired enamel earrings in 14k gold are available in many colors. Suggested retail, $289.

Silber’s Inc., Houston, TX; (713) 784-6226, fax (713) 784-0396,

Blue enamel ring is available in 18k white or yellow gold. Choose from six enamel colors.

Lemoz, Denver, CO; (303) 534-2219, fax (303) 534-2175,

From left, two sterling silver on rubber bracelets are available with turquoise or China red enamel. Suggested retail, $200. Black enamel and CZ bracelet is $360 each. Sterling silver and turquoise or China red enamel bracelets are $280 each.

The Cargo Hold, Charleston, SC; (800) 845-6964 or (843) 723-3341, fax (843) 722-1377.

14k gold enamel bracelets for all ages feature miniature purses, teddy bears and flowers.

FuFoo Fine Jewelry, West Long Branch, NJ; (877) 795-1713 or (732) 483-9200,

Copyright © 2003 by Bond Communications