Professional Jeweler Archive: Pure Beauty

January 2003

Precious Metals/New Products

Pure Beauty

Platinum's popularity continues, especially among younger consumers

If the price is right, the field is wide open for any platinum jewelry item. Plain platinum is becoming a thing of the past, however. With the strong demand for color, tanzanite, ruby and sapphire top the list as complements to the white metal. Gem-set jewelry looks best with a high polish finish.

“I believe that platinum will be facing more competition from titanium and steel as alternative white metals because of the lower price points that appeal to the youth market,” says Nanz Aalund, designer, Nanz Designz, Seattle, WA. But the combination of these metals with platinum would create a dramatic white-on-white design, says Aalund.

Look for all-platinum designs in lighter weights to continue in popularity, as well as platinum hearts, which Platinum Guild International is again promoting heavily for Valentine’s Day.

– by Lorraine M. O’Donnell, A.J.P

A variety of platinum bands feature different textures and finishes.

Scott Kay Inc., Teaneck, NJ; (800) 487-2724 or (201) 287-0100, fax (201) 287-1617.

Platinum heart is crafted from platinum wire and hangs on an open-link platinum chain.

La Pepita/Platinum Guild International-Italy; (390) 278-1342, fax (390) 278-2001,

Handmade platinum wedding band retails for $1,650.

Golden Future Wedding Band Inc., Hackensack, NJ; (866) 678-1190 or (201) 678-1190, fax (201) 678-1191.

Platinum hearts hang from platinum bead chain.

Paolo Piovan/Platinum Guild International-Italy; (390) 278-1342, fax (390) 278-2001,

Platinum earrings, part of a collection of leaf-inspired designs, are set with 0.10 carat of round brilliant diamonds. Suggested retail, $1,200.

Nanz Designz, Seattle, WA; (206) 340-1286, fax (206) 479-4047, e-mail,

Copyright © 2003 by Bond Communications