Professional Jeweler Archive: Colored Gems Are Au Courant

May 2003

Gemstones & Pearls/News

Colored Gems Are Au Courant

Color gets the star treatment in the news, at fashion shows and in advertising

If you think the obsession with turquoise and coral is a flash in the pan, think again. From The New York Times to the pages of fashion magazines, bold colors rule, and not just cheap beads at costume jewelry counters. In a recent article titled “Colored Stones Light a Fire in Jewelry Sales” The Times points out: “At merchants like Bergdorf Goodman and Barneys, elaborate bangles and beads sell for $1,500 and up. At Bergdorf, an Angela Cummings necklace of polished blue chunks in the softest baby-blue chalcedony is priced at $13,500.”

But as The Times notes, price can be a factor. Colored gems are generally more affordable than diamonds, and that’s an appealing story for consumers wary of the economy. “Customers want to look like they’re trading up – but they’re trading down,” one analyst told The Times. “They want opulence for as little money as possible.”

In addition, apparel designers are using gemstone necklaces, bracelets and rings to dress up their colorful clothes for spring. Even women who stick with neutral apparel can enjoy adding a colored gem pendant or earrings.

Some trend-watchers say the popularity of “The Jewels of JAR, ” a London exhibit this past fall, also got fashionable women excited about fine jewelry featuring colored gems, not diamonds. Joel Arthur Rosenthal, the jeweler honored in the exhibit, is known more for his work with colored gems than diamonds.

While colored gems are in the news, take advantage of the buzz and advertise some of your nicest pieces this spring. As the ads and editorial pages shown here indicate, the color opportunity is yours for the taking.

InStyle decorates actress Joy Bryant in lush coral necklaces to flatter her colorful outfit.
Vogue accents an orange dress with a topaz ring, a coral and sapphire bracelet and a colorful Bedat watch.
Departures features topaz, ametrine, amethyst, citrine, sapphire, ruby and peridot pendants in a recent jewelry focus.
Verdura advertises high-end coral and diamond ear clips.

Copyright © 2003 by Bond Communications