Professional Jeweler Archive: Pink Lady

May 2003

Professional Insider/Trend Spotting

Pink Lady

A return to femininity always brings pink along

Despite years of trying not to wear it, women love pink. It flatters most skin tones and provides a soft accent to neutral apparel. Clothing designers acceded to their customers’ wishes this year: pink was the defining color on runways and now in magazines and stores.

In fact, all pastels are accounted for in fashion this spring, with blue and yellow completing the Easter egg feel of many displays. But pink wins by a length, probably because of its universal ability to look good with many other colors and accessories. The Gap says consumers overwhelming choose pink in one popular raincoat, for example, even though it’s also available in green, blue and stone.

When showing pink apparel, advertisers tend to include jewelry as part of the feminine appeal of the color. As these pictures show, all kinds of jewelry seem to complement pink, from the diamonds, platinum and yellow gold dripping off Escada’s women on the go to the pearl necklace on a Victoria’s Secret model.

In your store, the trend should help your colored gem sales also, so be ready to recommend pink tourmalines to match or other colors to complement pink. And don’t forget colorful watches, such as the Rolex shown at right. Rolex also advertises a pink gold watch this spring, and Cartier shows models with soft pink mother-of-pearl dials. All these choices give women more reasons to think pink when they shop at your store.

Escada goes pink with models wearing platinum and diamond bracelets and rings, as well as yellow gold necklaces and bracelets.

A Leo de Vroomen necklace and earrings feature pink tourmalines and cultured Tahitian pearls and are part of an ad for Kane Marie Fine Arts Gallery.

Victoria’s Secret features a model in pink, with a pearl necklace accent.

Rolex goes pink for spring.

Copyright © 2003 by Bond Communications