Professional Jeweler Archive: Valentine's Promotion Merges Food With Love

November 2003

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Valentine's Promotion Merges Food With Love

Looking for an idea to grab consumers' hearts? Here's a winner


Wesley’s Jewelers and Remington’s Restaurant at The Scottsdale Plaza Resort in Arizona offered a sweet and sparkling deal for Valentine’s Day in February: Divine Diamond Dessert.

One lucky person had the opportunity to win a diamond and white gold necklace created by Wesley’s Jewelers just by ordering the special dessert, created by Remington’s Executive Chef Rick Sederholt. Between Jan. 15 and Feb. 13, the restaurant, known for its signature American and international cuisine, served Sederholt’s Sweetheart Lemon Berry Napoleon with Chambord whipped cream and fresh raspberry sauce. The dessert came in a heart-shaped puff pastry dusted with chocolate shavings. Along with the dessert came a side dish with an entry form to win the necklace, valued at $5,000.

The winner was chosen by random drawing on Valentine’s Day morning and received the necklace at a complimentary dinner for two at Remington’s that evening. Half the profits from the sale of the dessert were donated to the American Heart Association.

The prize-winning necklace features a 0.75-ct. pear-shaped center diamond with three smaller diamonds, says Bob Wesley, creator of the piece. It was completed in mid-January and displayed until Valentine’s Day at Wesley’s Jewelers, located in downtown Scottsdale. The family-owned store has been in business since 1910.

Wesley’s Jewelers’ diamond necklace was the prize in a Valentine’s Day contest cosponsored with Remington’s Restaurant.

Inset: The Sweetheart Lemon Berry Napoleon dessert at Remington’s Restaurant was accompanied by an order form to enter a contest to win a $5,000 diamond necklace created by Wesley’s Jewelers. Both merchants are in Scottsdale, AZ.

Copyright © 2003 by Bond Communications