Professional Jeweler Archive: Timely Names

November 2003

Timepieces/New Products

Timely Names

Smaller brands show their mettle

The manufacturers showcased here are among many that retain independence within a horological world increasingly built around much larger groups. Several are introducing wristwatches for the first time. Others are well-established companies that continue their search for quality shelf space in U.S. retail stores.

– by Michael Thompson

Alpina Startimer Chronograph features an internal rotating GMT bezel operated by the pusher at 10 o’clock. A sapphire display back reveals the Côtes de Genève decorated automatic movement. The century-old brand has been revived by the owners of Frederique Constant and includes 25 mechanical models. This steel chronograph is $4,295 suggested retail on a leather strap, $4,595 on a bracelet.

Alpina, Boca Raton, FL; (561) 241-3509,

The Fortis B-42 Diver 42mm chronograph alarm watch features a blue unidirectional diver bezel, pusher protectors, alarm window that indicates on/off, water resistance to 660 feet and dual-side antireflective coated crystal. Inside, visible from the caseback, is a specially engraved Valjoux 7750 automatic movement. Two barrels give the alarm its own power source. Suggested retail, $5,400 on a leather strap, $5,550 on a crocodile strap and $5,600 on a metal bracelet.

Fortis, Helvetia Time Corp., Wilkes-Barre, PA; (570) 822-1900,

Aerowatch’s new line of wristwatches echoes the tradition of its pocket watches. Large crowns, mechanical or automatic movements and silver guilloché dials are standard for most models. All feature sapphire casebacks. This classic steel model with seconds subdial and Roman numerals contains a Peseux 7001 mechanical movement. Also sold in yellow or rose goldplate. Suggested retail for the model shown, $995.

Exclusive Time International, Flemington, NJ; (908) 788-0029.

This Guillermin Mollet watch marks the revival of a famed French jewelry brand reestablished by Sig Shonholtz, a third-generation watchmaker and jeweler in Los Angeles, CA. The new Art Deco-style, originally crafted by Patek Philippe in 1950, is available in rose, white and yellow gold (150 pieces each).

Guillermin Mollet, West Hollywood, CA: (310) 271-9163.

The Limes 112 pays homage to a similar thin dress model the company made in the 1950s and ’60s. Limes makes its own cases and reworks its movements, visible through the sapphire caseback. The steel model shown is $895 retail on a leather strap, $1,095 on a steel bracelet. Also available in 18k gold.

Limes USA, Los Angeles, CA; (323) 461-7230,

This 40mm Titoni Cosmo King Diver features a screwdown crown and caseback, 660 feet of water resistance and a rotating bezel over a stainless steel case. Inside is an ETA 2824 automatic movement Titoni assembled in Switzerland. Dials are available in black, blue or white. Suggested retail, $635.

Quality Time, Bellmawr, NJ; (856) 931-5113,

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