Professional Jeweler Archive: Black Hills Gold Embraces Color

October 2003

Precious Metals/News

Black Hills Gold Embraces Color

As if three colors of gold weren't enough, the producers of this popular product say gems and other colorful accents are selling well too

‘Gemstones are our strength,” declares Gogie Enstad, marketing director for Black Hills Gold Jewelry by Coleman. Because the category is a perennial favorite for its buyers, the company produces an array of pieces to suit demand, including one of this year’s innovations: black onyx in less-traditional unfaceted ball styles.

Enstad says emerald obsidianite, also known as helenite, a lab-created stone made from the ashes of Mount St. Helens volcanic rock, is another signature style. “Our core assortment of grape and leaf jewelry is also doing very well,” she adds.

In addition, Enstad cites bracelets for wrist and ankle as strong sellers because of the popularity of shorter sleeves and capri slacks. Chandelier and hoop earrings also continue to attract lots of consumers.

Here’s what other Black Hills gold suppliers cite as winners:

  • For Landstrom’s Original Black Hills Gold Creations, the big sellers are Hearts of America pins and Awareness pins, including gold in pink enamel for breast cancer, purple for domestic violence, red for AIDS and Mothers Against Drunk Driving, white for weddings and green for the environment. The copyright and trademarked pins feature ribbon motifs that form a heart, according to owner Connie Drew. Landstrom’s also produces chandelier earrings, offers an expanded line of colored gemstone rings and sells lots of eagles and U.S. flags.
  • At Mount Rushmore Gold, the big sellers are inspirational motifs, such as crosses, as well as ear pins, toe rings and larger designs in general, say owner Joyce Riddle and national sales manager Tammy Kress. The company also is working on some contemporary designs, says Riddle.
  • South Dakota Gold is having success with contemporary three-stone designs in 14k gold, says President Lee Hill. Diamonds and color are popular also, particularly blue stones such as tanzanite and sapphire. Watches and basic styles are perennial favorites for this company.
  • Stamper Black Hills Gold Jewelry reports that anything religious, such as crosses and angels, is selling. Diamond and colored stone jewelry also attracts attention, says Jason Stamper, marketing and sales director. The company is developing new styles to give its line a more modern and contemporary feel, says Stamper.
Emerald obsidianite and unfaceted onyx complement traditional grape and leaf jewelry.

Black Hills Gold Jewelry by Coleman, Rapid City, SD; (800) 874-9926 or (605) 721-3700.

Awareness pin features pink breast cancer ribbon. October is Breast Cancer Awareness Month.

Landstrom’s Original Black Hills Gold Jewelry Creations, Rapid City, SD; (800) 770-5000.

Stylized cross features traditional symbols.

Mount Rushmore Gold, Rapid City, SD; (800) 658-3361 or (605) 343-2226.

10k gold pendant is accented by 12k gold leaves, a marquise sapphire and a gold-filled chain.

South Dakota Gold Co., Rapid City, SD; (800) 523-4209,

10K women’s ring holds diamonds totalling 0.16 carat.

Stamper Black Hills Gold Jewelry, Rapid City, SD; (800) 843-8753,

Copyright © 2003 by Bond Communications