Professional Jeweler Archive: Romantic Couple

April 2004

Precious Metals/New Products

Romantic Couple

Pink and white metals comprise the newest palette for heart-catching jewelry

‘Pink and white metal combinations are like warm complementing cool,” says Melinda Silber, director of design at Silber’s, Houston, TX. Consumers are still more comfortable buying two-tone yellow and white jewelry, but pink-and-white combinations are catching on. Tell your customers that adding a touch of pink adds spice to a traditional jewelry wardrobe.

Popular styles featuring pink and white gold together or separately include hearts, infinity symbols and free-form designs with a polished, satin or sandblasted finish. “Any icon that plays on the theme of romance, such as an infinity wave or a heart, does well in pink gold,” says Silber. “Pink is synonymous with love and romance.”

Displaying this jewelry in a grouping adds prominence and distinction. Try displaying pink and white combinations on roses of contrasting hues.

– by Lorraine M. O’Donnell, A.J.P.

point of $ALE

Follow these tips on selling pink gold from jewelry designer Melinda Silber:

  • Pink gold has a mystique because the color is synonymous with love. Play up romance.
  • Pink and white metal combinations are striking. Show your customer how pink gold complements most skin tones.
  • Pink gold is seen rarely and can appeal to customers looking for a touch of originality.

Save these pieces for customers looking for something different, or flatter a customer by suggesting she’s the type who might like the new and unusual.

18k pink gold and platinum floral earrings with 0.10 carat of diamonds are $1,800 suggested retail. Matching brooch is $1,980.

Suna Bros. Inc., New York City; (800) 456-7862, fax (212) 869-5922.

14k pink gold infinity bracelet is $275 suggested retail. Matching ring is $149.

Silber’s Inc., Houston, TX; (800) 745-2377 or (713) 784-6226, fax (713) 784-0396.

Pink-and-white gold geometric bracelet has 1.60 carats of diamond accents. Suggested retail, $5,999.

Liberty I. Exchange, Pasadena, CA; (626) 405-1522, fax (888) 634-2236.

14k pink gold diamond toggle clasp bracelet holds 0.10 carat of diamonds on a sterling silver Venetian box chain. Suggested retail, $220.

Designs by Joi, New York City; (212) 869-4653, fax (212) 869-8588.

14k white and 14k pink gold bracelets are $320 suggested retail.

Leslie’s, Greenwich, CT; (800) 221-2628, fax (800) 962-4246.

Titanium bands have rose gold accents.

Coge Design Group, Dallas, TX; (800) 289-2643,

The 7-in. 14k white gold mesh bracelet from Italy is $430 suggested retail. The matching 17-in. necklace is $460.

Rio Grande, Albuquerque, NM; (800) 545-6566, fax (800) 965-2329.

14k pink gold engagement ring with a palladium head and 0.37 carat of diamonds is $1,195 suggested retail. Matching wedding band in 14k pink gold is $199.

Wright & Lato Inc., East Orange, NJ; (800) 724-1855 or (973) 674-8700, fax (973) 674-6964.

14k pink gold and sterling silver rings are from the Heart’s Expressions collection. Ring on the right also has 0.25 carat of diamonds. Suggested retail, $124-$632.

Hoover & Strong, Richmond, VA; (800) 759-9997, fax (800) 616-9997.

14k white and rose gold wedding bands are from the Endless Combinations collection.

Frederick Goldman Inc., New York City; (800) 221-3232 or (212) 924-6767.

Pendant, earring and ring are 10k Black Hills Gold with 12k leaves and feature purplish blue CZs with white CZ accents. Pendant includes a gold-filled 18-in. rope chain.

South Dakota Gold, Rapid City, SD; (800) 523-4209.

10k gold slide pendant is shown on a herringbone necklace. Design features 12k rose and green gold leaves on a swirling vine.

Stamper Black Hills Gold Jewelry, Rapid City, SD; (800) 843-8753.

Earring is 10k gold with 12k rose and green gold leaves.

Landstrom’s, Rapid City, SD; (800) 843-0009.

10k gold pendant features 12k gold rose and green gold leaves and hangs on a cord.

Mount Rushmore Black Hills Gold, Rapid City, SD; (800) 658-3361.

Cultured pearl tweezers earrings are 10k gold with 12k rose and green gold leaves. Triple keystone, $175.

Black Hills Gold Jewelry by Coleman, Rapid City, SD; (800) 874-9926, fax (888) 394-3752.

Copyright © 2004 by Bond Communications