April 2004 Precious Metals/New Products Romantic Couple Pink and white metals comprise the newest palette for heart-catching jewelry ‘Pink and white metal combinations are like warm complementing cool,” says Melinda Silber, director of design at Silber’s, Houston, TX. Consumers are still more comfortable buying two-tone yellow and white jewelry, but pink-and-white combinations are catching on. Tell your customers that adding a touch of pink adds spice to a traditional jewelry wardrobe. Popular styles featuring pink and white gold together or separately include hearts, infinity symbols and free-form designs with a polished, satin or sandblasted finish. “Any icon that plays on the theme of romance, such as an infinity wave or a heart, does well in pink gold,” says Silber. “Pink is synonymous with love and romance.” Displaying this jewelry in a grouping adds prominence and distinction. Try displaying pink and white combinations on roses of contrasting hues. – by Lorraine M. O’Donnell, A.J.P. point of $ALE Follow these tips on selling pink gold from jewelry designer Melinda Silber: Pink gold has a mystique because the color is synonymous with love. Play up romance. Pink and white metal combinations are striking. Show your customer how pink gold complements most skin tones. Pink gold is seen rarely and can appeal to customers looking for a touch of originality. Save these pieces for customers looking for something different, or flatter a customer by suggesting she’s the type who might like the new and unusual. 18k pink gold and platinum floral earrings with 0.10 carat of diamonds are $1,800 suggested retail. Matching brooch is $1,980. Suna Bros. Inc., New York City; (800) 456-7862, fax (212) 869-5922. 14k pink gold infinity bracelet is $275 suggested retail. Matching ring is $149. Silber’s Inc., Houston, TX; (800) 745-2377 or (713) 784-6226, fax (713) 784-0396. Pink-and-white gold geometric bracelet has 1.60 carats of diamond accents. Suggested retail, $5,999. Liberty I. Exchange, Pasadena, CA; (626) 405-1522, fax (888) 634-2236. 14k pink gold diamond toggle clasp bracelet holds 0.10 carat of diamonds on a sterling silver Venetian box chain. Suggested retail, $220. Designs by Joi, New York City; (212) 869-4653, fax (212) 869-8588. 14k white and 14k pink gold bracelets are $320 suggested retail. Leslie’s, Greenwich, CT; (800) 221-2628, fax (800) 962-4246. Titanium bands have rose gold accents. Coge Design Group, Dallas, TX; (800) 289-2643, www.coge.com. The 7-in. 14k white gold mesh bracelet from Italy is $430 suggested retail. The matching 17-in. necklace is $460. Rio Grande, Albuquerque, NM; (800) 545-6566, fax (800) 965-2329. 14k pink gold engagement ring with a palladium head and 0.37 carat of diamonds is $1,195 suggested retail. Matching wedding band in 14k pink gold is $199. Wright & Lato Inc., East Orange, NJ; (800) 724-1855 or (973) 674-8700, fax (973) 674-6964. 14k pink gold and sterling silver rings are from the Heart’s Expressions collection. Ring on the right also has 0.25 carat of diamonds. Suggested retail, $124-$632. Hoover & Strong, Richmond, VA; (800) 759-9997, fax (800) 616-9997. 14k white and rose gold wedding bands are from the Endless Combinations collection. Frederick Goldman Inc., New York City; (800) 221-3232 or (212) 924-6767. Pendant, earring and ring are 10k Black Hills Gold with 12k leaves and feature purplish blue CZs with white CZ accents. Pendant includes a gold-filled 18-in. rope chain. South Dakota Gold, Rapid City, SD; (800) 523-4209. 10k gold slide pendant is shown on a herringbone necklace. Design features 12k rose and green gold leaves on a swirling vine. Stamper Black Hills Gold Jewelry, Rapid City, SD; (800) 843-8753. Earring is 10k gold with 12k rose and green gold leaves. Landstrom’s, Rapid City, SD; (800) 843-0009. 10k gold pendant features 12k gold rose and green gold leaves and hangs on a cord. Mount Rushmore Black Hills Gold, Rapid City, SD; (800) 658-3361. Cultured pearl tweezers earrings are 10k gold with 12k rose and green gold leaves. Triple keystone, $175. Black Hills Gold Jewelry by Coleman, Rapid City, SD; (800) 874-9926, fax (888) 394-3752.