August 2004 Managing/Platinum Platinum Marketing Material Online resources make it quick and easy to create your own platinum push The Platinum Online Catalog and Marketing Tool Kit will launch this fall on PGI’s trade-only Web site, www.platinumguild.com. The site features more than 1,000 platinum jewelry images from many of PGI’s platinum partners. This online resource will allow you to develop a variety of customized marketing material featuring platinum jewelry. Using click-and-drag tools, you may select high-resolution retouched product photography to insert into such templates as postcards, brochures and mailers. You can send the resulting file to a preselected PGI printer or a vendor of your choice for production. There is no fee to use the tool kit. Register to participate at www.platinumguild.com.