Professional Jeweler Archive: Rush Hour

December 2004

Feature


Rush Hour

Last-minute shoppers create a major opportunity during the holidays, but you must make sure you (and your suppliers) can deliver the goods


Everyone’s in the holiday spirit – stressed. There’s too much to do and
not enough time to do it. Last-minute shopping and spending are certain. So don’t stress about placing last-minute orders – vendors are waiting for your call. And your fax. And your e-mail.

Some jewelry manufacturers offer 24-hour turn-arounds on orders. Door-to-door delivery is also an option if it’s Christmas Eve, for instance. “We guarantee that if an order is placed today, we will have it in the jeweler’s hand tomorrow,” says Jennifer Hillman, communications director for Rembrandt Charms, Buffalo, NY. “If the order is really late and the customer needs it ASAP, we will deliver it directly to the customer.”

Some restrictions do apply. Special orders will take more time, for example, but don’t let your customer walk at this time of year. Have alternatives.

Here are some tips to make the holiday pressure easier to handle:

Timeless for the Time-Pressed: If you order last-minute merchandise, go with the classics. “Anything the Diamond Trading Co. has touched will be in stock,” says Steve MacDiarmid, director of public relations at Stuller, Lafayette, LA. “Due to exposure, the diamond standards such as three-stone rings, right-hand rings, stud earrings and solitaire pendants will be important durng the holidays.” Linear, drop and classic hoop earrings are also forecast to be popular this holiday season.

Have Enough Inventory: And make sure it’s arranged for easy retrieval. “Finding merchandise quickly and being familiar with catalogs is important for customer service. Customers are in a hurry and expect you to be prepared and respond quickly,” says Rebecca Foerster, vice president of marketing at Frederick Goldman, New York City.

Have Enough Staff: “You don’t want to miss a sale, so consider having one salesperson per category. This person should be responsible for any comprehensive training needed to keep sales moving quickly as well as having an organized ordering system in place,” says Foerster.

Order Well: Combine special orders and stock items to save on shipping. Faxes received after hours get top priority the next day. Organized, detailed written orders help everyone. Being flexible and open to alternative suggestions from account consultants will help you keep your sales as supply runs low.

– by Lorraine M. O’Donnell, A.J.P.

14k white gold engraved wedding set is from Overnight Mountings’ new Engagement Collection. The engagement ring has 1/3 carat of pavé-set mele and holds a center diamond from 0.50 to 1.5 carat. The curved wedding band has 1/4 carat of pavé-set diamonds. The set is available as a semimount or polished blank mountings and in 14k or platinum.

Overnight Mountings, Long Island City, NY; (888) 731-1111.

Sterling silver necklace from the Elle collection holds an oval Chinese amazonite, a round gray mother-of-pearl disc and a marquise-cut rose quartz, plus the line’s signature ruby on the back.

Elle, Dallas, TX; (800) 527-1345, fax (214) 688-5999.

Right-hand ring with 0.50 carat of diamonds is available in 14k white or yellow gold.

The three-diamond pendant is available in 14k white or yellow gold with 0.25, 0.50 or 0.75 carat of diamonds.

Berco Co., Chicago, IL; (800) 621-0668.

Eighteen-karat gold drop earrings and pendant feature 12mm South Sea pearls and 0.06 carat of diamond accents each. Suggested retail, $1,859 and $3,417. Chain sold separately.

Stuller, Lafayette, LA; (800) 877-7777 or (337) 262-7700, fax (800) 444-4741 or (337) 981-1655.

Fourteen-karat gold 12 Days of Christmas bracelet is $1,700 suggested retail.

Rembrandt Charms, Buffalo, NY; (800) 828-7840, fax (800) 828-7811.

The Stel Collection for men includes bracelets, rings and accessories using stainless steel, 14k gold and diamonds. Suggested retail, $45 to $1,600.

I.B. Goodman, Newport, KY; (800) 543-1945, www.steljewelry.com.

18k white gold necklace with 30.62 carats of diamonds is $50,000 suggested retail.

Jewel Goldi, Mumbai, India; (91-022) 5693-6777.

18k white and yellow gold pendant/brooch with 1 carat of round diamonds is called The Orient & The West. Suggested retail, $4,900.

Jewelbutton-ejoque, New York City; (212) 827-0080, fax (212) 827-0081.

14k white gold and diamond band and engagement ring feature a milgrain finish. The band and semimount each have 1 carat of diamonds and each retail for $1,611.

Hoover & Strong, Richmond, VA; (804) 794-3700.

Grunberger Diamonds specializes in small round premium and Ideal cuts. Available in calibrated sizes from 0.8mm to 4.5mm.

Grunberger Diamonds Inc., New York City; (877) 481-0662 or (212) 869-5317, fax (212) 869-5342, info@gdiamonds.net.

Ring features 0.75 carat of pavé diamonds in 14k yellow and white gold.

Instyle Jewellery from Bhavani Gems, New York City; (212) 704-2111, fax (212) 704-9994, www.instylejewellery.com, info@instylejewellery.com.

Sterling silver and blue plastic neck cord is crafted in Italy and features a silver cultured pearl.

Dillon Pearl Corp., New York City; (888) 869-6831.

Combine a rose’s symbolism of true love with gold’s symbolism of true value. The stem and petals of real roses are preserved and plated in nickel and copper and finished first in 18k gold then a final layer of 24k gold.

The line includes roses from 3 to 18 inches long and orchids in sprays and pins. Available also in platinum and silver.

Gold Rose Gifts, Arlington Heights, IL; (877) 532-7673, fax (847) 637-3013, www.goldrosedirect.com.

Classic 14k earring styles are accented with diamonds, pearls or silver.

Quality Gold, Fairfield, OH; (800) 354-9833, info@qgold.com, www.QGgold.com.

Personal jewelry steam cleaner is designed for convenience and can be used at home. Suggested retail, $119.99.

Roseco Inc., Dallas, TX; (800) 527-4490, www.roseco.com.

Jewelry armoires are available in a variety of finishes and styles, some featuring a lock-and-key design.

Mele, Utica, NY; (800) 635-6353, www.melejewelrybox.com.

Copyright © 2004 by Bond Communications