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| February 2004
Precious Metals/New Products Elegant Earrings Women buying for themselves drive sales of metal-intensive dangles and chandeliers Be on the lookout for a career woman who wants to buy some fun, fashionable jewelry or to change her appearance with one glamorous accessory. This is the customer for chandelier and dangle earrings. Ethnic flair is the main attraction of this style. “Consumers are no longer afraid to show off an ethnic look and are more comfortable with Eastern fashion,” says David St. Clair, director of product development and marketing at Nancy B & Co., Culver City, CA. “Globalization has helped designers and consumers let their hair down and become more expressive.” Yellow gold is most in demand for this style. Soft sandblasted finishes or high polish that grabs the light like a diamond are popular looks. Also look for soft, flowing lines. Earrings in this category also lend themselves to pendants that can be worn separately or as a set. Today’s budget-conscious consumer is looking at chandelier and dangle earring purchases that embrace many styles in a wide price range developed to fit any budget, so stock up accordingly. – by Lorraine M. O’Donnell
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