Professional Jeweler Archive: Cord Classics

January 2004

Diamonds/New Products

Cord Classics

Creating fashionable favorites with classic components

For customers who want to wear diamonds as a fashion statement and are tired of chains, the cord is the next step. “It diversifies the whole look of the diamond. Cords add color and are easy to coordinate with any wardrobe,” says Joi Frankel of Designs by Joi, New York City.

Cords also enhance sales. “These pendants generally sell under $500 with 0.25-0.50 carat of diamonds. So selling a cord as an add-on is an easy way to increase your sales,” says Frankel.

Display these pendants on a neck form or in a pendant-only case.

– by Lorraine M. O’Donnell, A.J.P.

Grandolier necklace is 18k matte white gold with round diamonds. Also available in 18k yellow gold.

Judith Ripka, New York City; (212) 244-1230, fax (212) 244-4560.

14k white gold snowflake pendant features 0.25 carat of round brilliant and baguette diamonds on a silk cord. Suggested retail, $299.

Designs by Joi, New York City; (212) 869-4653, fax (212) 869-8588.

2.57 carats of F/VVS diamonds cover a platinum ball on a rubber cord.

Etienne Perret, Camden, ME; (877) ETIENNE or (207) 236-9696, fax (207) 236-9698;

Diamonds form floral patterns in this 14k white gold pendant.

Jewelmak, New York City; (212) 398-2999, fax (212) 398-0721.

18k Roulette pendants feature pavé diamonds.

Tamara Comolli/KWM Exclusives Inc., Miami Beach, FL; (305) 534-0000, fax (305) 534-9933.

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