Professional Jeweler Archive: Early Starts

January 2004

Timepieces/New Products


Early Starts

A variety of new models from late 2003


Anticipation is high for spring debuts in the watch industry. But you don’t have to wait for the winter thaw to see some special pieces and a small preview of new lines. We bring them to you now.

– by Michael Thompson

The Teslar dual time watch by Philip Stein features two proprietary “Teslar” chips seen from the back. The chips, powered by the watch batteries, are claimed to protect the wearer from extraneous electronic waves. The watch has a brushed/polished steel case with or without diamond bezel. Also sold as a large chronograph for men. Suggested retail, $595 to $1,995.
Philip Stein, New York City; (800) 237-9477, www.philipsteinteslar.com.
The relaunch of a legendary brand, Ball Watch Co., includes this automatic GMT model with 54 microgas tubes that illuminate each index and hand. The antimagnetic watch is available in steel or Louisiana crocodile strap with folding clasp.

Ball Watch Co., Lawrence, NY; (516) 371-2827, www.ballwatch.com.
Zenith’s first full line for women in three decades, the Chronomaster Star features the company’s El Primero chronograph movement. The Star Diamonds model includes a diamond bezel where the 64 diamonds and the numerals are larger at the top and bottom to create the illusion of a woman’s eye. The sapphire case back reveals the movement, and the rotor is decorated with stars and “wild numerals.” All are certified chronometers. The brushed lizard skin strap is available in numerous colors.
Zenith, Springfield, NJ; (973) 467-1890, www.zenith-watches.com.
This Solunar watch by Sky Time features two timekeeping systems and shows four time zones. Standard features include a count-down alarm, daily alarm, parking meter alarm, sunrise/ moonrise alarm, moon transit time, day-of-year counter, stop watch, sun angle and azimuth (a measurement of the arc of the horizon), GMT and 24-hour time format. The 40mm steel model is $295 suggested retail. Also available in goldplate and steel finish for $325.
Sky Time, Santa Barbara, CA; (805) 884-0032, www.skytimeonline.com.
Avalon, Roven Dino’s first 18k gold and steel line, has several versions, ranging from a steel-with-gold model ($1,325 suggested retail) to a steel, gold and diamond model, with or without mother-of-pearl dial ($1,995).

Roven Dino, Pine Brook, NJ; (800) 882-8608, www.rovendino.com.

The Big Line Big Date is the newest chronograph from designer Georg Plum. Instead of the standard three counters on the dial, this chronograph shows all information in a single display just below the center. It’s made with a black or silver dial and a black or sand-colored rubber strap with a steel folding clasp. Suggested retail, $445.

Alfex, New Rochelle, NY; (914) 235-6261, www.alfex.com.

Copyright © 2004 by Bond Communications